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Builds and maintains productive client relationships, including serving as a day-to-day contact
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Builds and maintains strong relationships within the agency, including with the creative, social, media, and client leadership teams
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Identifies key media contacts and influencers relevant to accounts and client needs
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Manages media and influencer relationships, accounts, and project activities
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Executes influencer outreach and negotiations and builds earned media relationships
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Communicates and delivers earned media and influencer campaigns built with strategic objectives and amplification for brand channels
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Supports onsite execution of activations with influencers and media, including client, vendor, and partner relationships
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Utilizes media and influencer monitoring and research tools; identifies appropriate measures to evaluate the success of a major project, campaign or event
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Demonstrates a thorough understanding of, and follows, best practices and trends for PR and influencer industries
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Responds professionally to client and colleague communications
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Prepares for client or internal meetings by creating and/or informing agendas, preparing meeting space, and capturing next steps/notes
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Provides insight on trends and changes in the media and influencer landscapes for clients
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Counsels clients and agency partners on newsworthiness of topics, issues, and ideas