Senior Marketing Operations Manager, Amazon EMEA (People Leader – UX & Experience) 

OVERVIEW 

The Amazon Marketing Team within SharkNinja drives our products through Amazon platforms across Europe — from setup, content, optimisation, and creative positioning through to driving demand and awareness. We strive to deliver best-in-class content and a seamless customer journey that translates into high visibility, strong conversion, and long-term brand growth. 

We are seeking a senior, strategic, and collaborative marketing operations manager to own the operational excellence of our Amazon marketing ecosystem across EMEA. This role will be responsible for enabling high-performing campaign execution, delivering customer-first digital experiences, and driving scalable best practices across merchandising, creative development, demand generation and investment governance. 

This role will also lead and manage a dedicated UX team of four, ensuring the Amazon customer journey is continuously optimised through exceptional design, digital shelf innovation, and experience excellence. 

This is a highly cross-functional senior role suited to someone who thrives at the intersection of data, creative effectiveness, operational rigor, budget ownership and people development. 

In the role of Senior Marketing Operations Manager, you will be at the center of taking SharkNinja’s Amazon marketing to the next level across on-site and off-site demand generation activations. Your remit will focus on building competitive advantage through customer engagement, merchandising strategy, performance insights, creative innovation, team leadership, and end-to-end marketing investment management. 

What You'll Do:

Team Leadership & UX Management 

• Lead, coach, and develop a UX team of four, ensuring delivery of high-impact customer experience improvements across Amazon
• Set clear priorities, workflows, and performance expectations to support scalable execution across PDPs, Brand Stores, and campaign creative
• Partner with global and regional stakeholders to ensure UX design aligns with Amazon standards and delivers against commercial objectives
• Drive a culture of continuous improvement, experimentation, and customer-first thinking across the UX and marketing operations functions 

Amazon Merchandising & Customer Experience 

• Own Amazon EMEA retail merchandising, driving digital shelf excellence through optimized onsite experience, customer engagement, and conversion performance
• Oversee UX strategy across product detail pages, Brand Stores, and merchandising touchpoints
• Create a feedback loop to continuously monitor customer reviews and insights, utilizing learnings to inform content updates and product enhancements
• Oversee the development of Amazon Brand Stores and implementation of new design concepts ensuring alignment with brand guidelines and enhanced customer experience
• Collaborate with Amazon vendor teams to manage and optimize marketing accrual investment, ensuring spend is tied to measurable customer and conversion impact 

UX Roadmap & Test-and-Learn Framework 

• Own and develop a UX roadmap for Amazon EMEA, defining the long-term evolution of the customer journey across PDPs, Brand Stores, and merchandising touchpoints
• Build and operationalize a UX test-and-learn framework, ensuring continuous improvement through structured experimentation, learning agendas, and scalable best practices
• Partner closely with Analytics, Creative, Category, and Media teams to identify high-impact experience opportunities that improve conversion, engagement, and basket size
• Establish a pipeline of UX hypotheses across navigation, storytelling, content effectiveness, and merchandising enhancements, prioritizing based on business impact and customer insight
• Lead regular performance reviews of UX initiatives, using quantitative and qualitative inputs including customer feedback, conversion trends, and competitive benchmarking
• Translate test results into actionable recommendations and roll out winning experiences across the broader portfolio
• Ensure UX learnings are documented and shared across teams to drive organizational capability and standardization
• Partner with Content and SEO teams to ensure UX enhancements are supported by best-in-class copy, discoverability and keyword strategy across the digital shelf 

Demand Generation & Campaign Enablement 

•  Serve as a key liaison with agency partners and internal stakeholders to ensure accurate, timely, and effective campaign launches
• Collaborate with Creative and UX counterparts on continued development of campaign assets through a robust test-and-learn process
• Monitor digital shelf trends, share of voice, and conversion rate performance across categories
• Oversee landing page and experience optimizations to ensure alignment with advertising goals and drive impact across key KPIs 

Data Analysis, Technology & Operational Excellence 

•  Conduct ongoing performance analysis to identify growth opportunities leveraging tools such as Amazon Marketing Cloud and key technology partners
• Implement and track content, UX, and SEO test-and-learns through A/B testing and experimentation frameworks
• Own operational project management for all digital retail needs, including marketing content, landing pages, display banners, and retailer creative
• Maintain expertise across commerce platforms CommerceIQ, Stackline, Helium10, and related tools 

Marketing Investment, Budget & Accrual Ownership 

•  Own the Amazon EMEA marketing investment to include accrual and non-working budgets across, merchandising and creative execution
• Lead planning and performance tracking of Amazon review samples spend  
• Partner closely with Finance, Sales, and Amazon Vendor teams to manage marketing accrual budgets, ensuring accurate governance, transparency, and ROI measurement
• Oversee agency and partner spend management, ensuring investments align with strategic priorities and measurable outcomes
• Identify opportunities to optimize spend allocation through incrementality analysis, test-and-learn insights, and performance benchmarking 

What You'll Bring: 

• Minimum 6+ years experience across Amazon content, SEO, merchandising, and Amazon Advertising 

• Proven success managing large, complex item catalogues within the consumer goods industry 

• Demonstrated experience leading teams and driving cross-functional collaboration 

• Strong analytical skills with ability to translate insights into strategic action 

• Excellent communication, organizational, and stakeholder management capabilities 

• Bachelor’s degree in a relevant field 

• Results-oriented mindset with focus on performance marketing objectives, incremental ROAS, and new customer acquisition