CareJourney's mission is to empower individuals and organizations they trust with open, clinically-relevant analytics and insights in the pursuit of the optimal healthcare journey. For more information, visit carejourney.com.
Why This Role Is Important To CareJourney Powered by Arcadia
We are seeking an experienced, highly analytical individual with a track record of excellence in designing and executing multi-channel awareness and demand generation campaigns with demonstrated ROI. The Demand Generation Marketing Manager will report to the Head of Demand Generation to drive our marketing strategy in the areas of customer acquisition, SEO, sales development, partnerships, and communication. This individual will play a critical to the growth of the Arcadia business.
What Success Looks Like
In 3 months
- Successfully launch initial multi-channel lead generation campaigns, focusing on quick wins in SEO, PPC, and email marketing to generate quality leads at the top of the funnel
- Establish and follow a reporting framework to track campaign performance in HubSpot and Salesforce
- Write promotional email, social, landing page, ad, and sales messaging to support Arcadia value proposition
- Coordinate with key internal marketing stakeholders across content, product marketing, design, and web to ensure successful campaign launches, and external stakeholders across sales and product to support revenue goals
- Support Sales Development team with messaging, market intel, sales enablement tools and to drive pipeline results
In 6 months
- As part of the multi-channel marketing approach, launch comprehensive, segmented email campaigns in HubSpot to nurture and progress leads down funnel
- Manage relationship with Sales Development team to ensure marketing-generated leads convert into pipeline
- Refine and optimize ongoing campaigns through A/B testing, channel budget adjustments, and performance tracking, showing measurable improvements in lead quality and ROI.
- Strengthen collaboration with cross-functional teams to ensure consistent value propositions and messaging across all go-to-market campaigns.
In 12 months
- Establish a robust, scalable multi-channel lead generation engine that consistently delivers high-quality leads, contributing significantly to the company’s revenue goals.
- Utilize advanced analytics and reporting to drive strategic decisions, demonstrating the impact of demand generation efforts on overall business growth.
- Fully equip the sales development team with ongoing training, updated messaging, and resources that continuously improve their effectiveness in converting leads.
- Take ownership of demand generation strategy development, driving innovative approaches to customer acquisition, campaign execution, and market penetration, positioning Arcadia as a leader in healthcare analytics.
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our
website.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.