Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.
We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.
Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself.
If you share that passion and believe in our mission, come and join us!
What You’ll Do?
- Create and execute innovative brand strategies and activities to increase awareness and strengthen brand image,
- Plan and oversee multi-channel marketing initiatives, including digital, social media, and traditional advertising,
- Monitor market trends and competitor activities to identify growth opportunities,
- Collaborate with product and business teams to provide user insights and ensure successful go-to-market initiatives,
- Ensure brand consistency across all communication platforms,
- Evaluate the effectiveness of branding and marketing efforts, making data-driven adjustments as needed,
- Coordinate with external agencies and vendors to produce high-quality marketing materials,
- Conduct research to understand user needs and industry trends,
- Oversee product lifecycle from ideation to launch, ensuring alignment with market demands and user expectations,
- Gather and analyze user feedback to inform product enhancements and innovation,
- Develop and implement product strategies that align with business objectives and market opportunities.
Who You Are?
- Bachelor's degree in Marketing, Business, Communications, or a related field,
- Minimum 7 years in brand management, marketing, or product management,
- Strong understanding of branding principles, marketing strategies, and product development processes,
- Experience with digital marketing tools and social media platforms,
- Excellent communication, presentation, and interpersonal skills,
- A creative thinker with strong analytical and problem-solving abilities,
- Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.