Job Title

Specialist SEM & Paid Search

Job Description

About The Position | Major Goals and Objectives and Location Requirements:
The Specialist SEM & Paid Search manages pay-per-click (PPC) campaigns across platforms to boost online visibility, drive traffic, and generate leads by conducting keyword research, writing ad copy, managing budgets, optimizing landing pages, A/B testing, and analyzing performance to maximize ROI, staying current with trends, and reporting results.  This role will be responsible for planning, optimizing, implementing and analyzing paid search engine marketing campaigns and paid social media campaigns on the behalf of our clients. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the campaign lifecycle from planning to implementation to reporting and renewal.

Hybrid 3x a week- (Stamford) 
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:
Media Now Interactive (MNI), a division of People Inc. provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets.

The paid media team is all about driving measurable results through smart, data-driven advertising. The team blends strategy and execution, owning the full lifecycle of paid search and paid social campaigns—from planning and launch to optimization, analysis, and renewal. Team members are hands-on and performance-focused, constantly testing, refining, and scaling campaigns to maximize impact for clients. Success on the paid media team means thinking strategically, acting decisively, and using data to turn insights into action across every stage of a campaign.

About The Position’s Contributions:
Weight % Accountabilities, Actions, and Expected Measurable Results

• 50% Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
• 10% Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components 
• 10% Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
• 10% Quality control trafficking creative and ad tags using 3rd party ad server tools.
• 10% Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment 
• 10% Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs. All other duties assigned.

The Role’s Minimum Qualifications and Job Requirements:
Education: Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience. 

Experience:  1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies.

Specific Knowledge, Skills, Certifications and Abilities:
Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
Up-to-date with the latest trends and best practices in paid search and paid social media
Must be a self-driven multi-tasker who’s comfortable working in a fast-paced, deadline-driven environment
Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
Excellent analytical, organizational, project management and time management skills

% Travel Required (Approximate): Less than 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: Connecticut: $50,000.00 - $62,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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