WATKINS GLEN
Located within five hours (300 miles) of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, three-times voted “Best NASCAR Track” by readers of USA Today. The Glen hosts a diverse portfolio of premier sports car, open wheel and stock car races throughout the year.
The Marketing Manager supports department colleagues to execute consumer marketing strategies and plans at Watkins Glen International (WGI). This position’s primary focus is administrative and general support on projects to maximize productivity and efficiency on the team.
Essential Functions
- Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support for Watkins Glen.
- Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
- Ensure accuracy and excellence of all work done by internal and external creative partners.
- Meeting scheduling, preparation and note taking.
- Update and manage all key marketing documents/assets on a regular basis.
- Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made
- Work closely with various departments within WGI/NASCAR to collaborate on grassroots and event initiatives while supporting efforts to drive new event business / data capture at events.
- Assist with the day-to-day management of WGI marketing strategies and plans.
- Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
- Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
- Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics.
- Assist with coordinating and executing VIP experiences for promotional prize winners.
- Ensure all Public Address Announcement are written and executed during event weekends.
- Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory.
- Assist the Event Experience Coordinator with the supervision of seasonal event staff & act as point person for track photographers.
- Support the President and team lead (events, etc.) with any special projects or other duties as assigned.
- 10% travel including weekends (team summits and potentially assisting with other tracks event weekends)
- Other duties as assigned
Qualifications
- Bachelor’s degree preferably in sports/entertainment management, business or communications; or equivalent combination of education and experience.
- Minimum of four (4) years related experience and/or training in sports, entertainment event marketing
- Proven track record of creative, successful events
- Must have excellent proofing skills
- Experience collaborating with colleagues in graphic design, sales, marketing, and communications.
- Ability to work independently and also as a part of the team to meet business needs.
- Excellent organizational, negotiating, and multitasking skills.
- Strong understanding of digital marketing tools and techniques, including social media and email marketing.
- Ability to remain calm under pressure and maintain a customer-service mindset.
- Creative mindset with a strong attention to detail.
- Ability to establish and maintain relationships with vendors.
- Exceptional communication and interpersonal skills.
- Ability to lead projects and manage multiple priorities in a fast-paced environment.
- Experience in managing budgets and tracking expenses.
- Self-starter who takes initiative and can take a project from start to finish.
- Ability to anticipate problems and implement immediate corrective action.
- In addition to the normal work schedule, which varies depending on the season, must be able to work extended hours during events, weekends and holidays, as needed.
- Proficient computer skills including Microsoft Office Suite. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.
- Must possess a valid driver’s license with a safe driving record.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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