The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the US. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking an SVP to expand our SEO practice, own the strategic roadmap for the company’s organic growth, and manage the people, processes and technology that delivers on this strategic vision. This is an exciting opportunity for a seasoned leader in SEO to drive company’s organic growth, across Cards and Retail Banking line of products. This role focuses on executing Acquisition CPA efficiencies through SEO strategy including Technical SEO. The Leader needs to set the SEO strategy for business at large, while enabling the future of Generative Search (GEO) via Search LLMs.

Responsibilities

• Set the SEO strategy for the business at large and generate buy-in from executive leadership.
• Lead and own the SEO scorecard KPIs, channel-level traffic, conversion KPI’s and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals.
• Define and communicate ‘12 months - 2 year’ plan specific to the evolution of SEO in-light of Gen AI, Native LLM Search Apps and “zero click searches”.
• Run SEO at scale horizontally across the U.S. Personal Bank and lead growth in Conversion/Booking KPIs across acquisitions for Cards and Retail Bank products.
• Strategically grow and defend current channel performance and trajectory, while de-risking Acquisitions Affiliates strategy.
• Work with cross-functional stakeholders across Product, Marketing, Analytics, Engineering, Design, and Legal teams to pursue SEO improvements with a keen eye on the Client experience.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO
• Highlight trends and competitor movement within the rapidly evolving financial services space across Consumer Banking products.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 10+ years of proven SEO experience in optimizing technically complex websites across Financial services or eCommerce companies, with demonstrable and measurable results.
• Prior leadership experience managing teams and leading cross-functional strategic SEO initiatives.
• Experience with Gen AI Search (GEO), Native LLM Search Apps across Financial services or eCommerce companies
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$144,480.00 - $216,720.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 27, 2025

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