Director of Brand (Remote)

Posted:
12/1/2025, 12:45:46 AM

Location(s):
Indiana, United States

Experience Level(s):
Senior

Field(s):
Product

Workplace Type:
Remote

Overview of the role
We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution, and PolicyMe is here to change that.

About This Role:
As a remote-first, Toronto-based startup with big ambitions, we’re looking for a Director of Brand to help us build the future of insurance in Canada and beyond.

As we scale beyond life and into multi-product insurance, brand becomes a company level priority. We need a leader who can turn a solid foundation into a nationally recognized, high trust brand.

We are hiring a Director of Brand to own our brand strategy, integrated campaigns, creative standards, and the consistency of how PolicyMe shows up across every external facing experience. This role reports to the VP of Growth and works closely with growth, content, design, product, and operations. It is a hands on leadership role with material influence on the company’s trajectory.
About PolicyMe:
At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.

We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.

Commitment to Equal Opportunity:
PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Accessibility Statement:
PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.