Posted:
6/4/2026, 5:00:00 PM
Location(s):
Bengaluru, Karnataka, India ⋅ Karnataka, India
Experience Level(s):
Senior
Field(s):
Growth & Marketing
ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.
Further information at ZEISS India.
Job Description
Head of Marketing – ZEISS VisioGen
Reporting To
Head of Commercials
Role Overview
ZEISS VisioGen is a human-verified AI patient engagement platform built for ophthalmology practices in the United States. It helps clinics capture patient demand 24/7, support premium patient communication, improve lead visibility, and maintain clinical oversight through a governed human-in-the-loop model.
We are looking for a Head of Marketing to lead the brand positioning, product marketing, content strategy, campaign planning, event marketing, digital presence, and sales enablement for ZEISS VisioGen.
This role is not a direct sales role. The Head of Marketing will not be responsible for closing deals or owning commercial negotiations. Instead, this person will work closely with the Head of Commercials to ensure the market understands the value of ZEISS VisioGen, sales teams are equipped with strong materials, and customers receive a clear, premium, and clinically credible brand experience.
The ideal candidate should be able to translate a complex, clinically sensitive AI-enabled product into a simple, trusted, and commercially useful market story for ophthalmology practices.
Purpose of the Role
The Head of Marketing will be responsible for making ZEISS VisioGen easy to understand, easy to trust, and easy to position in the US ophthalmology market.
The role will focus on:
Key Responsibilities
1. Brand Positioning & Messaging
Own and refine the positioning of ZEISS VisioGen as a human-verified AI patient engagement platform for ophthalmology practices, optimized for cataract, refractive, and premium procedure pathways.
Ensure the product is not positioned as a generic chatbot or fully automated AI tool.
Maintain consistency around the core message:
AI drafts. Humans decide. ZEISS governs.
Develop messaging frameworks for:
2. Product Marketing
Translate VisioGen’s product capabilities into clear clinic value.
Own product marketing deliverables such as:
Position key capabilities such as:
3. Marketing Strategy & Campaign Planning
Develop and execute the marketing plan in alignment with the Head of Commercials.
Plan campaigns that increase awareness, interest, and credibility for ZEISS VisioGen among:
The focus is to generate market interest and qualified opportunities, not to directly sell or close accounts.
4. Sales Enablement Support
Support the commercial team by creating high-quality materials that make sales conversations easier, clearer, and more effective.
Deliverables may include:
The Head of Marketing should ensure the commercial team has the right language, proof points, and collateral to communicate VisioGen confidently.
5. Website, SEO & Digital Content
Own the marketing content strategy for the ZEISS VisioGen website and digital channels.
Ensure all content reflects ZEISS standards: premium, clinical, precise, trustworthy, and restrained.
Lead content development for:
Ensure SEO supports the correct positioning using keywords such as:
6. Event & Launch Marketing
Lead marketing preparation for key industry events, especially ASCRS 2026.
Own the event marketing narrative, including:
The Head of Marketing will ensure VisioGen is presented with the right balance of innovation, clinical safety, and ZEISS brand authority.
7. Customer Proof & Evidence Building
Work with commercial, customer success, clinical operations, and product teams to build credible customer proof.
Convert customer feedback and performance data into marketing-ready assets such as:
Support proof points around:
All claims should be measured, defensible, and aligned with ZEISS brand credibility.
8. Cross-Functional Collaboration
Work closely with:
The role requires strong alignment with commercial priorities, but ownership remains within marketing strategy, content, campaigns, and enablement.
What This Role Is Not
This role is not responsible for:
This role exists to support commercial success through strong marketing strategy, market education, brand positioning, and sales enablement.
Required Qualifications
Preferred Experience
Key Success Metrics
The Head of Marketing will be measured on:
Ideal Candidate Profile
The ideal candidate is a strategic marketing leader, not a salesperson.
They should know how to build trust before a sales conversation starts. They should understand how to make a complex AI-enabled healthcare product feel simple, safe, premium, and relevant to ophthalmology practices.
This person should be comfortable working under the direction of the Head of Commercials, while independently owning the marketing engine that supports awareness, credibility, lead generation, customer education, and commercial readiness.
Job Description
Head of Marketing – ZEISS VisioGen
Reporting To
Head of Commercials
Role Overview
ZEISS VisioGen is a human-verified AI patient engagement platform built for ophthalmology practices in the United States. It helps clinics capture patient demand 24/7, support premium patient communication, improve lead visibility, and maintain clinical oversight through a governed human-in-the-loop model.
We are looking for a Head of Marketing to lead the brand positioning, product marketing, content strategy, campaign planning, event marketing, digital presence, and sales enablement for ZEISS VisioGen.
This role is not a direct sales role. The Head of Marketing will not be responsible for closing deals or owning commercial negotiations. Instead, this person will work closely with the Head of Commercials to ensure the market understands the value of ZEISS VisioGen, sales teams are equipped with strong materials, and customers receive a clear, premium, and clinically credible brand experience.
The ideal candidate should be able to translate a complex, clinically sensitive AI-enabled product into a simple, trusted, and commercially useful market story for ophthalmology practices.
Purpose of the Role
The Head of Marketing will be responsible for making ZEISS VisioGen easy to understand, easy to trust, and easy to position in the US ophthalmology market.
The role will focus on:
Key Responsibilities
1. Brand Positioning & Messaging
Own and refine the positioning of ZEISS VisioGen as a human-verified AI patient engagement platform for ophthalmology practices, optimized for cataract, refractive, and premium procedure pathways.
Ensure the product is not positioned as a generic chatbot or fully automated AI tool.
Maintain consistency around the core message:
AI drafts. Humans decide. ZEISS governs.
Develop messaging frameworks for:
2. Product Marketing
Translate VisioGen’s product capabilities into clear clinic value.
Own product marketing deliverables such as:
Position key capabilities such as:
3. Marketing Strategy & Campaign Planning
Develop and execute the marketing plan in alignment with the Head of Commercials.
Plan campaigns that increase awareness, interest, and credibility for ZEISS VisioGen among:
The focus is to generate market interest and qualified opportunities, not to directly sell or close accounts.
4. Sales Enablement Support
Support the commercial team by creating high-quality materials that make sales conversations easier, clearer, and more effective.
Deliverables may include:
The Head of Marketing should ensure the commercial team has the right language, proof points, and collateral to communicate VisioGen confidently.
5. Website, SEO & Digital Content
Own the marketing content strategy for the ZEISS VisioGen website and digital channels.
Ensure all content reflects ZEISS standards: premium, clinical, precise, trustworthy, and restrained.
Lead content development for:
Ensure SEO supports the correct positioning using keywords such as:
6. Event & Launch Marketing
Lead marketing preparation for key industry events, especially ASCRS 2026.
Own the event marketing narrative, including:
The Head of Marketing will ensure VisioGen is presented with the right balance of innovation, clinical safety, and ZEISS brand authority.
7. Customer Proof & Evidence Building
Work with commercial, customer success, clinical operations, and product teams to build credible customer proof.
Convert customer feedback and performance data into marketing-ready assets such as:
Support proof points around:
All claims should be measured, defensible, and aligned with ZEISS brand credibility.
8. Cross-Functional Collaboration
Work closely with:
The role requires strong alignment with commercial priorities, but ownership remains within marketing strategy, content, campaigns, and enablement.
What This Role Is Not
This role is not responsible for:
This role exists to support commercial success through strong marketing strategy, market education, brand positioning, and sales enablement.
Required Qualifications
Preferred Experience
Key Success Metrics
The Head of Marketing will be measured on:
Ideal Candidate Profile
The ideal candidate is a strategic marketing leader, not a salesperson.
They should know how to build trust before a sales conversation starts. They should understand how to make a complex AI-enabled healthcare product feel simple, safe, premium, and relevant to ophthalmology practices.
This person should be comfortable working under the direction of the Head of Commercials, while independently owning the marketing engine that supports awareness, credibility, lead generation, customer education, and commercial readiness.
Your ZEISS Recruiting Team:
Saptarshi ChowdhuryWebsite: https://www.zeiss.com/
Headquarter Location: Oberkochen, Baden-Wurttemberg, Germany
Employee Count: 10001+
Year Founded: 1846
IPO Status: Private
Industries: Hardware ⋅ Manufacturing ⋅ Photography