Job Description

This is Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis

About the Role

The Product Marketing Manager will lead the strategic direction, market positioning, and commercial performance of GM’s premium brands—Buick, GMC, and Cadillac. This role requires a seasoned automotive marketer with strong leadership capabilities, deep market understanding, and the ability to influence both internal teams and the dealer network.

You will guide product strategy, pricing, incentives, and lifecycle planning while ensuring alignment with brand identity and business objectives. As a key partner to Sales, Finance, Product Planning, and the dealer body, you will drive decisions that shape volume, profitability, and long‑term brand strength.

Key Responsibilities

Strategic Product Leadership

•            Lead product strategy and lifecycle planning for premium models, including feature packaging, competitive positioning, and long‑range planning.

•            Translate market insights, customer trends, and competitive intelligence into actionable product recommendations.

•            Ensure product direction reinforces the premium identity of Buick, GMC, and Cadillac.

Pricing, Incentives & Commercial Strategy

•            Own pricing strategy across the premium portfolio, balancing competitiveness, profitability, and brand equity.

•            Develop and negotiate incentive programs in alignment with market conditions, inventory levels, and sales objectives.

•            Monitor pricing effectiveness and adjust strategies to optimize volume and margin.

Dealer Network Engagement

•            Build strong relationships with the dealer network to gather insights, negotiate programs, and ensure alignment on product and pricing strategies.

•            Lead discussions with dealer councils and regional teams to support product launches, inventory planning, and commercial performance.

•            Address dealer concerns with data‑driven solutions and clear communication.

Cross‑Functional Leadership & Team Development

•            Lead and mentor a team of product marketing specialists, fostering collaboration, accountability, and professional growth.

•            Partner closely with Sales leadership to ensure product strategies translate into field execution and retail success.

•            Drive alignment across Marketing, Finance, Supply Chain, and Product Planning.

Market & Performance Analysis

•            Oversee competitive analysis, segment trends, and customer insights to guide strategic decisions.

•            Present executive‑ready reports and recommendations to senior leadership.

•            Track performance metrics and identify opportunities to strengthen market share and brand presence.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field; MBA preferred.
• Minimum 8 years of experience in automotive product marketing, pricing, incentives, or product strategy.
• Proven leadership skills with experience managing teams and influencing cross‑functional stakeholders.
• Strong negotiation skills and experience working directly with dealer networks.
• Excellent communication abilities, especially in partnering with Sales and presenting to senior leadership.
• Deep understanding of the automotive industry, ideally within premium or luxury segments.
• Strong analytical mindset with the ability to turn complex data into clear strategic direction.
• Ability to manage multiple priorities in a fast‑paced, dynamic environment.

- This position requires the ability to legally operate a motor vehicle on a regular basis. A company Vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

DIVERSITY STATEMENT: General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.