Job purpose:

The Senior Marketing Manager is responsible for driving commercial success in the Japan by leveraging local market insights to shape global strategy, translating these strategies into effective local tactics, and co-creating impactful marketing initiatives. The role mainly scopes managing and optimizing the performance of an Oncology product. The Senior Marketing Manager will ensure the achievement of national sales, profit, and promotional budget targets. Additionally, the role includes providing strategic leadership, mentorship to junior team members, and engaging with senior leadership to align local strategies with global objectives. This role will also involve assessing new pipeline opportunities and collaborating with the new product team to ensure the successful market entry of upcoming products.

Key responsibilities:

• Strategic Leadership: Develop and execute high-level marketing strategies to support the ongoing success of Omjjara (Momelotinib) in the Japanese market, ensuring alignment with global objectives, and create robust annual marketing/business plans to achieve and exceed sales, profit, and promotional budget targets.
• Commercial Excellence: Drive the commercial success of Omjjara by leveraging deep insights into local market dynamics, customer needs, and the competitive landscape, translating these insights into actionable plans, and monitoring advanced performance KPIs to make strategic adjustments.
• Mentorship and Development: Foster a culture of excellence by providing strategic leadership, mentorship, and development opportunities to junior team members, ensuring the growth and retention of top talent.
• Cross-functional Collaboration: Engage with senior leadership and cross-functional teams to ensure effective communication, strategic alignment, and collaboration across the organization.
• Stakeholder Engagement: Build and maintain strong, strategic relationships with key stakeholders, including haematologists, healthcare professionals, industry experts, and internal teams, to enhance the brand's market presence and reputation. Actively engage with haematology societies and other relevant professional organizations to promote the benefits of Omjjara and ensure its integration into clinical practice.
• New Product Integration: Collaborate with the new product team to assess pipeline opportunities, providing strategic insights to support the successful market entry of new products.

Basic qualification:

• Proven ability to drive commercial success through strategic and tactical marketing initiatives in hematology/oncology area
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional and global teams.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative mindset with the ability to think strategically and innovatively.
• Results-oriented, with a focus on achieving measurable outcomes.
• Proficiency in English, both written and spoken.

Experience:

• 5-7years in brand management or marketing, preferably within the healthcare or pharmaceutical industry, with a strong focus on Oncology/Hematology marketing and product launches.
• Proven track record of developing and executing successful marketing campaigns, including experience managing and optimizing the performance of pharmaceutical brands.
• Experience working with global marketing team and effectively collaborate with global.

Education/certification/Language:

• High fluency in both Japanese and English (both written and spoken)
• Bachelor degree (Business/ Medicine related/ Related discipline, MBA preferred)

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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