Key Responsibilities:

Strategic Planning and Execution:

• Develop comprehensive regional and national customer plans aligned with brands strategies, ensuring actionable and logical analysis.

• Collaborate seamlessly with retail sales and Bus’ central MKT teams to implement channel plans, including new product launches and promotional activations.

Performance Monitoring and Optimization:

• Closely monitor and track the progress of all channel activations, continuously optimizing ROI.

• Provide market and shopper insights through regular market and customer visits to inform long-term strategy setting.

Resource Allocation and Budget Management:

• Allocate resources and control budgets according to market prioritization, ensuring actual costs align with budgets and effectiveness.

Sales Leadership and Team Development:

• Lead and manage nationwide sales activities to achieve and exceed annual sales targets and profits.

• Build a strong sales force with professional competence, fostering a healthy working environment and developing new sales networks.

• Build national and regional key account sales management team, streamline the matrix sales process.

• Lead and guide a sales professional team, providing training and development opportunities to improve team performance. Maintain talent and decrease team turnover rate.

Stakeholder and Channel Management:

• Manage key opinion leaders and decision-makers in both distributors and pharmacy settings to enhance company image and support sales processes.

• Oversee nationwide retail channel operations and customers (NKA, RKA, B2B, O2O), including distribution development and management.

• Develop strategies for geographic expansion and monitor results.

Compliance and Ethical Standards:

• Establish policies and procedures to ensure sales activities meet company compliance requirements.

• Control selling budgets within limitations, ensuring higher productivity.

Business Development:

• Manage major B2B and online group clients nationwide, focusing on market coverage, product repurchase rates, new product development, and overall business achievement.

• Track national and regional key account development, as well as B2B online customer sales and data, providing valuable insights for management and teams.

Qualifications:

• Bachelor’s degree or above; advanced degrees preferred.

• 12+ years of pharmacy retail market management experience, preferably in the pharmaceutical or consumer healthcare industry.

• Excellent data analysis ability, keen business sensitivity, analytical ability, and strategic thinking.

• Result-oriented with strong problem-solving abilities.

• Excellent interpersonal communication and collaboration skills.

• Fluency in both Chinese and English.

Core Competencies:

• Anticipates Customer & Market Needs

• Strategic & Innovative Thinking

• Acts Decisively

• Seizes Accountability

• Holds People Accountable

• Grows Leaders

• Insight, Influence & Inclusion

• Commits to “One Pfizer”

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Mkt & Sales/Commercial Bus

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