Associate Marketing Manager

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Misison:

Coordinate the deployment of the territory marketing and commercial plan for one or several segments

Key expected achievement:

Territory Segment management  

• Implement the territory segments G2M plans (SAVE - Solution, Access, Value, Experience)
• Engage and provide on-going support to Customer facing teams in the launch and the execution of the SAVE actions. Provide corrective measures as needed  
• Deploy and coordinate new offers locally and monitor/ promote existing offers
• Ensure Sales and Distribution are provided with the correct enablement elements to support the segment (s) growth
• Lead actions to increase Customers leads, conversions and retentions in line with the distribution approach
• Steer current activities through on-going analysis (Customer segment, sku, market trends, customer performance …)
• Feed information on the segment (s) during the Territory business reviews, leveraging all type of market data and insights, providing corrective action plans at territory levels
• Ensure the sku forecast and supply is aligned with the Territory business ambitions (customer and market evolution, product lifecycle, etc.)
• Provide support for ad-hoc regional or worldwide projects
• Analyze and propose potential local opportunities in line with the Territory G2M plan

KEY EXPERIENCES IN:

• Working with customers
• Analytic and reporting   
• Project management