Your role and responsibilities

We are looking for a highly motivated, entrepreneurial Sales experts to manage business development and sales activities across the Central Asia & Caucasus region, based in our headquarters in Istanbul.

This role is ideal for a directly engaged, field-oriented professional who is passionate about building new markets, developing strong customer relationships, and driving sustainable growth in dynamic and emerging regions.

• Manage sales and business development activities across assigned countries, ensuring achievement of volume, profitability, and strategic targets
• Seek out, develop, and onboard new customers, partners, and distribution channels across established and emerging markets
• Build and maintain long-term relationships with distributors, wholesalers, panel builders, EPCs, investors and electrical contractors
• Play a leading role in expanding ABB’s footprint in less penetrated countries by creating new business opportunities
• Collaborate with internal teams (Product Marketing, Technical Promotion, Sales) to execute effective go-to-market strategies, campaigns, and trainings
• Lead or contribute to key negotiations, tenders, and framework agreements
• Monitor sales performance, identify risks, and implement recovery or growth action plans
• Ensure all activities are tracked in Salesforce and aligned with financial and trade compliance processes

• Bachelor’s degree in Electrical / Electrical & Electronics Engineering or related field
• Minimum 8+ years of experience in active sales and business development, preferably in the electrical industry
• Strong experience in Central Asia and/or Caucasus markets with proven understanding of local dynamics
• Background in LV switchgear, products, and solutions is a strong plus
• Fluency in English, Turkish, and Russian is essential
• Experience developing new markets, acquiring customers, and growing business
• Highly self-motivated, takes initiative, and results-driven with strong communication and negotiation skills
• Willingness to travel frequently across the region (high mobility required)
• Valid driver’s license