Job Description

Key Responsibilities:

• Assist the Marketing team in executing customer lifecycle initiatives, including onboarding, engagement, retention, and win-back campaigns to enhance customer engagement and drive conversions.

• Design, draft, and execute campaigns within the CRM platform, including A/B testing and optimization.

• Develop and manage campaign segmentation, customer journey workflows, and multi-channel deployments (email, push notifications, Whatsapps, etc.) in the CRM platform.

• Troubleshoot and resolve technical issues related to the CRM platform, ensuring smooth campaign execution.

• Maintain data accuracy and perform regular checks on customer segmentation in the CRM platform.

• Generate and analyze campaign performance reports, providing actionable insights and recommendations for improvement to internal stakeholders.

• Collaborate with cross-functional teams, including Commercial, Marketing, Creative, and Data, to ensure timely campaign launches.

• Manage and maintain the marketing calendar for rewards and CRM campaigns across all relevant channels.

• Provide internal teams with support on CRM platform functionalities, including training on best practices and troubleshooting.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business IT, Business Administration, or a related field.

• At least 2 to 4 years of similar experiences in CRM / Lifecycle/ Marketing automation or similar role.

• Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, Braze) and campaign management platforms.

• Proficiency in data analysis and reporting using tools like Excel, Google Analytics, or Power BI.

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Excellent communication and teamwork skills to collaborate effectively across departments.

• Analytical mindset with a focus on optimizing campaigns based on data-driven insights.