Job Location:

Florida Mall

Job Summary:

The Marketing & Social Media Intern will support the mall marketing team in the planning and execution of various initiatives aimed at increasing shopper engagement and brand awareness. This role offers valuable hands-on experience in event coordination, promotional campaigns, digital marketing, social media content creation, and cross-functional collaboration.

Interns will gain exposure to the day-to-day operations of a fast-paced commercial retail environment while contributing to key projects and community-centered initiatives.

Key Responsibilities:

• Assist in the planning, coordination, and execution of marketing events, promotions, and center-wide activations

• Support the development of marketing presentations, recaps, and internal communications

• Create and schedule social media content (posts, stories, reels) aligned with brand guidelines and campaign objectives

• Monitor social media channels for engagement, comments, and trends

• Conduct market and competitor research to support campaign strategy and tenant outreach

• Provide on-site support during events (e.g., vendor coordination, shopper engagement, photo support)

• Help maintain organized marketing files, databases, and signage inventory

• Assist with administrative tasks including data entry, reporting, and recap documentation

• Collaborate with tenants and departments (e.g., Guest Services, Security, Operations) as needed

• Work schedule is primarily Monday - Friday, with occasional weekends or holidays for events

Requirements & Qualifications:

• Currently pursuing a degree in Marketing, Communications, Public Relations, Business, or a related field

• Strong written and verbal communication skills

• Highly organized, detail-oriented, and able to manage multiple projects simultaneously while meeting deadlines

• Creative thinker with a passion for content creation and branding

• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with social media platforms (Instagram, Facebook, TikTok, etc.)

• Experience with design tools such as Canva or Adobe Creative Suite is a plus

• Ability to work occasional evenings, weekends, or holidays to support event execution

• Ability to conduct research and gather relevant insights to support marketing strategies

• Positive attitude, self-starter mindset, and eagerness to learn in a team environment

• Must be dependable and professional in both appearance and communication

Additional Information:

This internship provides exposure to marketing strategies within one of Central Florida’s busiest shopping destinations. Interns will walk away with real-world experience, a deeper understanding of retail marketing, and a portfolio of projects that demonstrate their capabilities.