Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

The Marketing Specialist family is intended to be a generalist family in that it covers a wide variety of marketing specialties included but not limited to those below. Incumbents in these positions can be focused on one specialty for much of their time or can be cross-functional with focus on more than one of the specialists listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc.

Direct Marketing/Advertising/Promotional:
Direct marketing involves sending promotional marketing materials directly to consumers (print and publication).

Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of their work is based on research to understand the important variables related to competitors’ products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product. This information is then used to formulate an overall product marketing strategy.

Content Marketing:
Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining.

Social Media Marketing:
The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way.

Database Marketing:
Database marketers collect information about consumer preferences to create targeted messages to consumers.

Marketing Research & Analysis:
Market researchers employ several tactics for picking the brains of the public and gathering information and interpreting the data.

Position Overview: We are seeking a highly skilled and motivated Content Specialist to lead our content strategy and execution. This role requires a strategic thinker with a passion for storytelling and a proven track record in content creation, management, and analytics. The ideal candidate will be responsible for overseeing all content initiatives, ensuring alignment with our brand goals, and driving engagement across various platforms.

What You’ll Do:

• Assist with understanding the types of metrics content can impact and how to use the data to improve performance.
• Leverage market research, analytics, industry trends, SEO strategies and customer insights to help create content that supports revenue growth.
• Analyze content performance and participate in the development of A/B testing strategies to ensure that content delivers real business impact.
• Support launch of content strategy for new website in 2025 to help adhere to new brand voice.
• Assist in scaling the content library to empower marketing to move faster to get results.
• Support efforts to build a content roadmap, to support strategic planning and cross-selling.
• Work with the user experience team to provide direction & consistency with marketing assets.
• Stay updated on industry trends, best practices, and emerging technologies to keep content fresh and engaging.
• Act as a marketing/project manager, thinking about how all initiatives work together

What You’ll Bring:

• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Proven experience in managing content across various digital platforms.
• Familiarity with SEO best practices and content management systems (CMS).
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Familiarity with digital marketing strategies and tactics
• Strong written and verbal communication skills
• Strong interpersonal skills
• Self-motivated; self-starter

Typical Education

• Bachelor’s degree or equivalent combination of education and experience

Typical Range of Experience

• 4-7 years of experience

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Professional development opportunities.
• Flexible work schedule and remote work options.
• Collaborative and inclusive company culture.

The pay range for this role is $83,600.00 - $104,500.00

 

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. 

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.