As Digital Marketing Specialist (m/f/d), you will own and develop BorgWarner’s digital Aftermarket ecosystem. You will not only manage digital channels but actively build and shape the IAM digital marketing landscape, including website, digital touchpoints, customer journeys, and future digital initiatives such as loyalty and app-based solutions.
Your mission is to increase digital visibility, generate qualified leads, and strengthen customer engagement, turning digital channels into a key driver for IAM growth.

"We encourage all qualified individuals who meet the criteria specified in this job posting to take part in the recruitment process. The use of masculine grammatical forms in this announcement is intended solely for linguistic convenience and should be understood as inclusive of persons of all genders and identities; it is not intended to be exclusionary."

As a Digital Marketing Specialist, you will own and develop BorgWarner’s digital aftermarket ecosystem, including the website, digital touchpoints, customer journeys, and future digital initiatives such as loyalty or app-based solutions. Your mission will be to increase digital visibility, generate qualified leads, and strengthen customer engagement.

Responsibilities:

• Develop and improve BorgWarner IAM digital marketing strategy.
• Manage and optimize digital channels, including websites, SEO/SEA, newsletters and email marketing.
• Build and enhance customer journeys across digital touchpoints.
• Define and continuously develop the IAM digital ecosystem, including website, apps and customer engagement platforms.
• Drive digital initiatives such as loyalty programs and other customer engagement solutions.
• Monitor, analyze and improve campaign performance using data and KPIs.
• Collaborate with Marketing, Sales, Product Management and external agencies to deliver impactful digital initiatives.

Requirements:

• Bachelor’s or master’s degree and a minimum of 5 years of experience in digital marketing (Automotive industry or Independent Aftermarket experience is nice to have).
• Proven experience in website management, digital campaigns and digital ecosystem development.
• Strong knowledge of SEO/SEA, analytics tools and marketing technologies.
• Understanding of customer journeys, lead generation and customer engagement strategies.
• Strategic thinker with a hands-on approach, strong analytical skills and experience working across functions.

In applications, please provide the following consent for the processing of personal data:

“I consent to the processing of my personal data above by the BorgWarner Poland Sp. z o.o Company with its registered office in Jasionka (36-002), Jasionka 950 to conduct current and future recruitment for vacancies. I am aware that my consent may be revoked at any time, which will result in the deletion of my data. Withdrawal of consent shall not affect the lawfulness of the processing which was carried out based on my consent prior to its withdrawal.”

 

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