Employment Type

Permanent

Closing Date

17 Mar 2026 11:59pm

Job Title

Digital Senior Designer

Job Summary

Job Description

Who We Are

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice.

What We Offer

• Performance-related pay
• Access to thousands of learning programs so you can level-up
• Global presence across 22 countries; opportunities to work where we do business.
• Purchased annual leave scheme
• Additional Telstra day off
• Additional 30% off Telstra products and services
• Toolkit provided (laptop + mobile phone + plan paid for)

What is the focus of the role

The Digital Content COE is a next generation content engine that has been built for scale, speed, automation and personalisation. As a Digital Senior Designer you enjoy connecting data insights, with current and emerging technologies to design high impact digital assets, templates and campaigns. This is a multi-modal role where you will get the chance to design across a variety of digital and video formats, leveraging LLM scripts and AI automation tools. You will be part of an iterative ‘test and learn’ environment where you will produce modular, re-usable, metadata-rich content across on-site and off-site digital experiences, digital marketing channels, chatbots and AI agents.

This is a role ready for someone that loves to drive results, balancing the need for story telling with customer and commercial impact. Join us in building a world class content ecosystem that redefines how digital content is designed, delivered, measured and scaled. If you have a passion to participate in building a future-ready capability that sets new benchmarks for speed, impact, creativity and innovation, then this role is for you.

About the role

As a Digital Senior Designer, you enjoy fusing creativity, UX principles with current and emerging technologies to design high impact digital assets, templates and campaigns. We have an ambitious goal to amplify the volume of content we create 5X whilst reducing our time to market. Instead of creating single pieces of content, we create content systems —think libraries of assets, variants, and narrative building blocks that can be assembled and personalised automatically for different customers, contexts, and intents.

You will be part of a core Telstra team that will experiment and embed the latest AI based visual design, video, copy tools and processes to help us achieve that. This role requires you to be technically savvy, commercially astute along with demonstrating strong visual design skills. You drive the creation of reusable design templates and systems that support scale and speed. By creating digital content that is more relevant to more of our customers you can help us fulfil Telstra’s purpose to build a connected future where everyone can thrive.

You are a visual communicator who is dedicated to pushing the boundaries of our design principles, creating multiple variances and formats of content at scale to amplify the volume and impact of our designs.  You thrive in cross-disciplinary, ambiguous environments. You will consistently leverage insights to establish a creative rationale and look around corners to design solutions that are relevant today, and in the future. 

• Collaborative Executor – You work closely with cross-functional teams to deliver cohesive, high-quality outputs 
• Production-Focused – You manage multiple design tasks with speed and accuracy 
• Brand-Aligned – You understand Telstra’s visual identity and apply it consistently across channels 
• Resilient Contributor – You adapt to changing priorities and maintain momentum under pressure

Key Responsibilities:

• Interpret briefs to create concept boards, artboards, video storyboards and layouts
• Design assets for origination and adaptation workflows, including banners, tiles, pages, motion graphics, videos and widgets
• Apply UX principles to ensure designs are intuitive, customer-centric, and aligned behavioural insights with performance goals.
• Owns performance metrics (clickthrough, engagement, conversion lifts) alongside creative quality
• Collaborate with copywriters and content managers to ensure cohesive experiences
• Designs content modularly so it can be recombined, personalised, and optimised programmatically
• Drive customer and business outcomes by leveraging your proven ability to communicate design options, rationale and recommendations in a way that engages and influences stakeholders and peers and informs decision-making
• Apply your knowledge and expertise to guide and direct others on how to evaluate and assess design issues or risks, and work collaboratively with them to resolve in an efficient and timely manner
• Apply knowledge of latest trends, design patterns and emerging technologies to propose and pitch designs
• Redesign assets from Marketing/IHA as required, ensuring brand alignment
• Maintain naming conventions and metadata tagging for asset traceability
• Operate within Workfront and AEM workflows, attaching approved designs and tracking progress
• Contribute to template creation and design system evolution
• Implement stakeholder feedback and manage iterative design cycle

What you’ll bring

Key skills and technical expertise:

• Visual design across web, app, video, email, push, social, search engines, and AI engines
• Strong understanding of UX principles and their practical application across digital channels.
• Deep fluency in AI creation tools (image generation, video, voice, copy, 3D, automation pipelines); can prompt, tune, and QA outputs
• Demonstrated ability to communicate the creative rationale to stakeholders, tie this to deliverables, and measure the impact of the against core KPI’s
• Builds repeatable pipelines; familiar with automation scripts, workflows, tagging systems, metadata structures
• Technical fluency: Understands basic APIs, content models, structured data, generative model behaviours, embeddings, and prompts
• Figma (or equivalent) proficiency for concept boards, artboards, and asset exports
• Understands personas as dynamic, AI generated behavioural segments
• Skilled across Figma, Adobe Creative Suite, Adobe Firefly, Wall E to design, refine and finalise assets
• Design system awareness and template usage
• Metadata tagging and naming conventions
• Collaboration with copywriters, content managers, and product owners
• Workfront and AEM workflow familiarity
• Accessibility and compliance alignment
• Asset traceability and publishing readiness
• Iterative design and feedback integration
• Experience with Adobe Photoshop, Adobe Express (preferred), Adobe Experience
• Manager, Adobe Firefly (Preferred), Adobe Workfront (Preferred), Figma.

If you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you! 

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on [email protected] or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment