About the Role:

Tubi is looking for a Director, Media and Demand Generation to join our world-class marketing team. You will oversee Tubi’s Media Investment Strategy, including planning, activation, and measurement for both Brand and B2B initiatives. You will bring media planning and marketing technology expertise, having experience with full-funnel KPIs. Operating as part of a fast moving and data-driven team, you’ll be able to make significant impact across paid, earned, and owned media channels. The ideal candidate will thrive in environments that rapidly iterate and will obsess over learning how things work, partnering closely with the Marketing Data Science and Analytics teams.

This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our office two days/week. 

What You'll Do:

• Build, mentor, and scale a high-performing consumer marketing team distributed across officers
• Guide media investment strategies mapped to a full funnel suite of marketing KPIs for direct response, title, and brand marketing initiatives
• Own research, planning, and execution stages for online and offline channels - including Paid Social, CTV/OTT/OLV, Programmatic, Audio, OOH, and Linear Television
• Build and manage relationships with media agency partners, setting KPIs, reviewing performance, and managing to specified goals
• Work with digital TV platform partners and proactively experiment with innovative solutions to drive business outcomes
• Lead creative testing, ideation, and optimization, working closely with marketing data science to validate results that maximize impact
• Help develop our broader measurement strategy to understand the holistic path to conversion of our marketing efforts
• Stay ahead of industry trends in adopting technology, evolving measurement capabilities, and adapting to the changing privacy landscape,, 
• Be personally invested in the usage of AI tools, both by independently building new capabilities and using established solutions

Your Background:

• 10+ years of relevant experience, with deep experience in performance marketing and demand generation
• In house marketing leadership experience, owning complex media budgets and understanding how to build and deliver on corporate KPIs
• In-Platform experience with media buying suites (e.g. social media platforms or DSPs), understanding both operational and technical aspects of partners
• Technical media operations knowledge, being well-versed in full-funnel media incrementality measurement and optimizing towards KPIs
• Deep expertise in operating in highly quantitative environments and being able to translate key learnings into key takeaways for other teams, including senior leadership
• Proven ability to work cross functionally and able to adapt quickly to changing needs, thriving in a test and learn environment
• Track record as a proven business partner, able to work cross functionally with creative, product, data science, and legal teams
• Experience with B2B Demand generation, building sales pipeline is a plus
• Familiarity with MMM, MTA, or advanced measurement frameworks is a plus

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