As the Digital Marketing Specialist, you will play a critical in supporting the smooth execution of paid media and digital marketing campaigns, as well as providing general support to the CPR Cell Phone Repair (CPR) brand. CPR is a 450+ retail franchise located in the US and Canada. CPR provides customers with expert, same-day electronics repair services, in addition to playing a key role in Assurant’s broader Service & Repair organization.

You will support the Franchise Marketing Director in the implementation and on-going management of paid media campaigns across multiple platforms that are designed to raise brand awareness, engagement, and drive customer acquisition to support CPR locations at the national and local level. This will require collaboration and communication with agency partners, LOB Leaders, Marketing, and other cross-functional teams to ensure the business goals are met.

Additionally, you will define, plan, execute, and measure paid media campaigns (paid social, paid search, SEO/SEM, & programmatic) that maximize investment and drive retail growth. You will partner with our external agency/partners as the paid media point of contact to strategize and derive actionable insights from data to advise on improvements to campaign performance.

This position requires an organized and proactive individual with a passion for digital marketing and a desire to support the success of the CPR brand and its franchisees.

Responsibilities

• Marketing Campaign Execution & Management (30%) – Support the Franchise Marketing Director with the implementation and ongoing management of digital marketing strategies, paid media plans, and advertising campaigns. Monitor and analyze marketing performance metrics, engagement, ROI, and other key indicators to help inform strategy and tactical improvements.

• Paid Media Management (35%) – Assist in the coordination and execution of marketing campaigns, including paid advertising, social media, and SEO/SEM. Regularly monitor trends and industry insights to provide campaign recommendations. Assist in the creation and editing of digital marketing content including copywriting, proofreading, and general creative design review. Oversee media plan, confirm all paid digital go-live/end dates, and track performance.

• Cross-Functional Collaboration (20%) – Collaborate with cross-functional teams to support the strategies and plans as provided by the Franchise Marketing Director in order to deliver strategy execution and ensure alignment and integration of marketing efforts.

• Franchisee Training & Support (15%) – Create and deliver paid media support and tailored marketing services (when applicable) to 450+ franchised retail locations in the US and Canada.

Education

• BS, BA in Marketing, Communication, Business, or related field.

OR 5+ years’ experience in a related field

Previous Experience

• Minimum 3 years’ experience in digital marketing

Minimum 3 years’ experience in managing and implementing successful paid, omnichannel advertising strategies

Knowledge & Skills

• Proven history of success in executing and maintaining marketing campaigns and support programs that drive growth and innovation
• Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing and programmatic platforms.
• Knowledge of SEO/SEM, Google AdWords and Google Analytics
• Proficient with Microsoft Office applications
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content
• Excellent communication skills and a customer-focused attitude with a commitment to delivering high-quality support to internal and external stakeholders

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Pay Range:

$63,400.00 - $105,800.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

Expected application deadline is

12/13/2024

If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World
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For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.