Marketing Director Vaccines Shingles

The Marketing Director Shingles will spearhead the marketing strategy and execution to drive the growth of the Shingles . business. This position calls for a dynamic leader who can blend strategic vision with operational excellence to implement impactful marketing initiatives. The role demands a strong strategic mindset combined with a proven track record in leading and managing teams to achieve operational excellence and impactful results. Additionally, this position involves leading a cross-functional team, collaborating with partnering functions to ensure focus and alignment on key priorities.

As a Marketing Director, you will lead the marketing team, ensuring alignment with GSK’s overarching strategic goals and delivering measurable outcomes. This role is an integral part of the Vaccines Leadership Team, contributing significantly to the development and implementation of the UK Vaccines Commercial Strategy.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies for Shingles., collaborating with cross-functional teams to ensure cohesive strategy execution.
• Operational Excellence: Drive the execution of marketing plans, manage the marketing budget, and implement performance metrics to measure effectiveness.
• Performance Tracking: Implement and oversee KPIs to measure the effectiveness of marketing activities and adjust strategies as needed.
• Data and Insight: Monitor and understand NIP programme performance, and customer insights to inform strategic decisions and identify growth opportunities.
• Innovation and Improvement: Encourage innovation within the team, promoting continuous improvement and adoption of best practices.
• Team Leadership: Lead, mentor, and develop the Shingles marketing team, fostering a high-performance culture and promoting a collaborative work environment. Lead the development and delivery of a people plan to ensure the team has the right capabilities for today and the future.
• Stakeholder Engagement: Build and maintain strong relationships with key external stakeholders, including key individuals at UKHSA and DHSC
• Collaboration: Ensure collaboration with . Global and cross-functional partners (e.g. Medical, Communication and Government Affairs, Supply Chain, Customer Insights, regulatory) to execute strategy.
• Compliance and Governance: Ensure all marketing activities comply with GSK’s policies, industry regulations, and ethical standards.
• Risk Management: Identify risks and execute plans to mitigate them

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• BA/BSc degree.
• ABPI Experience.
• Strong communication (written and oral) skills
• Incisive analytical and strategic skills
• Proven track record in delivering patient and business outcomes.
• Strong sales and marketing background.
• Evidence of managing strategic and operating plans.
• Budget management experience.
• Proven ability to influence change at the enterprise level.
• Proven ability to lead high-performing teams.
• UK-specific experience preferable.
• Previous vaccines expertise is preferable.

Critical Leadership Capabilities:

Strategic Direction and Alignment:

• Be ambitious for patients and set challenging targets to improve lives and drive growth.
• Be externally focused to understand industry and market dynamics.
• Lead a culture aligned with GSK's cultural pillars and harness the power of inclusion.

Leadership & Management:

• A committed mentor, people developer, and team builder.
• Ability to collaborate cross-functionally and build alignment around a common vision.
• Encourage the team to bring forward the best ideas and leverage their expertise.

Driving Results:

• Act to surpass goals and seize opportunities in the pursuit of GSK’s . marketing strategy.
• Set ambitious but realistic goals for self and team.
• Focus on new business opportunities to exceed targets.

Collaboration & Influence:

• Convey complex concepts and strategies effectively, both verbally and in writing.
• Seek diverse input and incorporate insights into decisions.

Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

We encourage you to apply as soon as possible, as we may close the role early if we receive a high volume of applications.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391.  The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.

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