Sr. Brand Activation & Enablement Manager

Posted:
11/25/2024, 7:01:46 AM

Location(s):
California, United States ⋅ Santa Clara, California, United States

Experience Level(s):
Senior

Field(s):
Sales & Account Management

Pay:
$121/hr or $251,680 total comp

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.

Pure is blazing trails and setting records:

For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
Industry analysts and press applaud Pure’s leadership across these dimensions
And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

Pure Storage is searching for a dynamic and seasoned marketing leader to drive Brand Enablement efforts. You will be responsible for developing brand user journeys for our Non-Technical and Technical audiences, coordinating our Thought Leadership content programs, managing sponsorship partnerships, global enablement, partner enablement and top of funnel alignment and coordination across the business. This position reports to the Director of Brand & Thought Leadership.

SHOULD YOU ACCEPT THIS CHALLENGE...

Develop and Execute Brand Building Strategies – Create and implement strategies that strengthen brand presence, consistency, and engagement across all platforms by aligning with marketing teams responsible for sponsorships, events, SEM, digital landing experiences, content, social, customer reference, demand generation and corporate communications.
Brand Media Strategy & Execution – Develops and implements the brand’s media strategy to optimize brand presence and engagement across paid, earned, and owne d media channels. Analyzes campaign performance and adjusts media plans as needed to align with brand objectives and maximize ROI.
Cross-functional Collaboration – Work closely with Marketing, HR, Partner Marketing, Regions, Sales, Partner and Product teams to ensure alignment with brand messaging and business objectives. Provide Enablement support as required.
Manage Thought Leadership content programs – Ensure our brand reaches the executive-level audience by coordinating strategic programs with Thought Leadership partners that will elevate the brand.
Monitor and Analyze Performance – Track key performance indicators (KPIs) to assess program impact on brand health, adjust strategies, and maximize impact.
Lead Brand/Partnership Events from strategy, identification through execution.
Establish Global Enablement – Build process for Global Brand Marketing enablement and
initiatives including campaign and program guidelines, governance, communication, process and creative strategies that enables testing, adapting and refining the approach to scale brand internationally.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

Strategic Thinking and Brand Development – Understanding of various marketing channels, including content, brand, sponsorships, SEM, events, and digital experiences to align them with the brand vision.
Cross-functional Collaboration – Strong interpersonal and communication skills to work effectively with marketing, HR, sales, product, and partner teams. Capability to integrate different team objectives in to a unified brand strategy.
Project and Agency Management – Expertise in managing external partners and agencies, including overseeing execution briefs, creative strategy, and campaign alignment. Project management skills to lead brand initiatives, partnerships, and global events from planning through execution.
Analytical and Data-Driven Mindset – Proficiency in tracking and analyzing key performance indicators (KPIs) related to brand health, customer engagement, and campaign performance.
Thought Leadership and Content Development – Experience in managing thought leadership content programs that elevate the brand's position in the market.
Global Brand Enablement and Governance – Skills in defining and implementing brand marketing initiatives that include campaign guidelines, governance, and processes for international scaling. Familiarity with global markets and the ability to adapt brand strategies to diverse cultural contexts.
10+ years' of brand marketing experience in B2B technology products or services strongly preferred, and the ideal candidate brings 5+ years of building media partnerships and content programs.
Data-driven with strong analytical and budget management skills.
Ability to thrive in a fast-paced, high-growth environment.
Vendor/agency management experience.
Experience managing Localization of Brand Campaigns
We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave.

The annual base salary range is: $172,000 – $259,000.

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

Pure Storage

Website: http://www.purestorage.com/

Headquarter Location: Santa Clara, California, United States

Employee Count: 1001-5000

Year Founded: 2009

IPO Status: Public

Last Funding Type: Secondary Market

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