Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are seeking a results‑driven leader to oversee our Direct‑to‑Consumer business across Latin America. This role is accountable for delivering strong commercial performance while elevating the brand experience across 120+ retail stores and 8+ ecommerce sites in the region. You will partner closely with our regional distributors to create a seamless, high‑impact consumer journey, with a strong emphasis on in‑store engagement, omnichannel integration, and best‑in‑class ecommerce execution. In addition, you will champion the implementation of our global strategy and KPIs across the full portfolio—aligning partners to a shared vision and enabling them to meet or exceed all financial and operational targets.

MAJOR ACCOUNTABILITIES:

• Partner with regional teams to define DTC KPIs, site metrics, P&L benchmarks, and operational standards, ensuring successful execution of strategic plans.

• Lead best in class consumer experience across retail and digital, including in store activations, personalized journeys, and integrated service touchpoints.

• Collaborate with LATAM merchandising to shape long term business plans and address needs in assortment, site merchandising, marketing, and inventory.

• Partner with Global DTC Technology to enhance site functionality, innovation, and consistency, ensuring seamless consumer experiences across markets.

• Oversee regional retail development—including new stores, remodels, visual merchandising, and outlet strategy—while supporting in store promotions, events, and training deployment.

• Drive digital marketing strategy and omnichannel alignment, optimizing traffic, conversion, and customer experience across ecommerce and brick and mortar, with focus on Mexico and Brazil.

REQUIREMENTS FOR SUCCESS:

• Bachelor’s degree in marketing, business, analytics, or a related field.

• 3–5+ years of direct‑to‑consumer retail experience with strong financial, analytical, and retail math skills.

• Proficiency in ecommerce platforms and analytics tools, with the ability to influence and drive results in partner‑led environments.

• Experience in footwear, apparel, or athletics industries preferred, along with familiarity across Latin America.

• Bilingual English/Spanish preferred.

• Willingness to travel internationally.

Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.