Account Executive, Business Development

Posted:
8/20/2024, 5:00:00 PM

Location(s):
Ontario, Canada ⋅ Old Toronto, Ontario, Canada

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Business & Strategy ⋅ Sales & Account Management

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Advance powered by Loblaw™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program (PC Optimum), we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way. 

 

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us! 

Why is this role important?

We are building one of Canada’s most exciting media companies. Advance powered by Loblaw offers a unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products. We use transaction-based insights from our online and bricks and mortar stores to target audiences and measure campaign effectiveness. We activate across our owned channels as well as offsite media channels.

The Business Development Account Executive will start and cultivate new relationships with new brands and agencies in our target market.  They will use prospecting strategies to identify potential customers and initiate the first outreach.     

Role Responsibilities:

  • Generating and qualifying leads

  • Cold-calling and cold-emailing qualified prospects

  • Brainstorming and executing new strategies to attract our target market

  • Work to convert losses into wins to the best of your ability

  • Maintain positive growth in your market area

  • Monitoring campaigns to ensure they are delivering in full and pacing to spend

  • Develop innovative, insight-driven campaign recommendations across Loblaw Media portfolio that will deliver ROI for customers

  • Develop and broaden high-level relationships built on trust, understand and identify contacts that manage multiple budgets

  • Serve as the product expert by educating brands and agencies on Loblaw Media’s new and existing products, as well as best practices and tailored campaign optimization

  • Prospect and penetrate organizations to drive alignment and influence executive and day-to-day contacts to execute against account plan

  • Build, manage and grow spend with key clients and agency partners by delivering solutions that are unique and meet goals

What we’re looking for:

  • A self-starter who can motivate and organize cross-functional stakeholders towards common objectives and outputs.

  • 3+ years of sales experience, preferably working with retail media

  • Demonstrable ability to understand and communicate complex subject matter or solutions for a variety of audiences.

  • Strong communicator and ability to translate insights into compelling marketing narratives

  • Solid stakeholder management skills 

  • Ability to work independently and manage through ambiguity

  • Strong attention to detail and project management skills

  • High proficiency with Microsoft Office suite expected. Working knowledge of Confluence, JIRA, Salesforce and other collaboration tools a plus.

advancepoweredbyloblaw

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.