Marketing Manager, FT Longtidue

Posted:
11/20/2024, 9:54:22 PM

Location(s):
London, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About FT Longitude

FT Longitude is a thought leadership specialist that is fully owned by the Financial Times Group. Our product offering spans three areas: Strategy, a set of services that helps clients to plan and execute effective and differentiated thought leadership campaigns; Research, which encompasses surveys, interview programmes, data modelling and desk research; and Content, which covers multi-format thought leadership campaigns, spanning reports, articles, opinion pieces, visual and interactive content. We work hard to build and maintain a strong, engaging culture that motivates and inspires our team to do great work, learn new things and develop their careers.

The Role

FT Longitude, a high-growth company within the prestigious Financial Times Group, is at the forefront of thought leadership, with ambitious plans for expansion. Our innovative marketing programmes are pivotal to our success, driving our growth story by raising awareness and building our brand to capture new audiences.

We are looking for a motivated and experienced Marketing Manager to take ownership of our event marketing strategy, ensuring the successful planning, promotion, and execution of both in-person and virtual events.

This role offers the opportunity to work closely with internal and external stakeholders, shaping high-impact events and content initiatives that resonate with our audience and reinforce our market leadership.

Key Responsibilities

  • Manage the planning and execution of in-person seminars, roundtables, and virtual events, including logistics such as venue management, catering, and AV requirements.
  • Identify and engage with high-quality speakers, ensuring clear communication of event logistics, expectations, and promotional activities.
  • Develop and execute strategies to recruit delegates through targeted marketing and outreach, driving strong attendance.
  • Oversee all logistical aspects, ensuring smooth event operations.
  • Collaborate with internal teams to align marketing efforts with organisational goals and keep stakeholders informed.
  • Lead the creation of engaging, high-quality content pre- and post-event to nurture ongoing engagement and aid future delegate recruitment.
  • Identify and manage partnerships that expand our reach and visibility, focusing on delegate recruitment.
  • Monitor event and content performance, providing actionable insights for improvement.

Required Skills and Experience

  • Proven experience in event planning and marketing, with a track record of managing both in-person and virtual events.
  • Strong content creation and communication skills.
  • Demonstrated success in speaker and delegate recruitment.
  • Experience managing paid content partnerships to expand event reach.
  • Excellent organisational skills, with the ability to manage multiple projects and deadlines.
  • Strong interpersonal skills, enabling effective collaboration with teams and external stakeholders.

Preferred Qualifications:

  • Familiarity with venue management, catering, and AV logistics.
  • Experience with event marketing tools and platforms (e.g., Livestorm, Eventbrite).
  • Strong understanding of B2B marketing in the context of events.

What's in it for You?
Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

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