Lead Product Manager – Design Systems​ Global Product Design Org

Location: London Office (near Waterloo station) - Hybrid 3 days weekly

About Gen

We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work

Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

About the Role

We’re seeking a Senior Principal Product Designer – Multi-Brand Design Systems to define, develop, and drive adoption of a unified design system across Gen brands, products, and platforms. This role is pivotal in enabling Gen’s AI-first strategy by creating the foundational components, patterns, and tools that empower teams to build intelligent, intuitive, and adaptive experiences.

As we transform into an AI-driven product company, this role will not only deliver consistency and scalability but also unlock new ways of designing and developing products. The successful candidate will help drive how we leverage AI to accelerate design, improve development efficiency, enable adaptive user interfaces, and fundamentally change how teams across Gen collaborate to build world-class experiences.

The role requires balancing strategic leadership with hands-on involvement—leading the vision while directly contributing to the system’s evolution, rollout, and continuous improvement.

Key Responsibilities 

• Define Strategic Vision & Roadmap: Lead a multi-year strategy for Gen’s design system as a key enabler of AI-driven experiences and AI-enhanced product development workflows.
• Cross-Functional Leadership: Partner with AI, Product, Design, and Engineering teams to integrate intelligent components, conversational patterns, and adaptive UX frameworks.
• Governance & Standards: Establish governance structures that promote innovation while ensuring consistency, scalability, and compliance—especially in AI-driven contexts.
• Adoption & Advocacy: Champion adoption of the design system and its AI-powered capabilities across teams and leadership. Build organizational buy-in through clear communication of value, success stories, and impact metrics. Lead enablement efforts that empower teams to work smarter and faster with AI-supported tools, and make the case for the design system’s strategic importance with senior leadership and key stakeholders.
• Continuous Discovery & Feedback: Lead discovery cycles through interaction with customers of our direct and ecosystem partner offerings to refine the system with a focus on AI readiness, adaptability, and evolving product development practices.
• Impact Measurement: Define success metrics for adoption, efficiency gains, and AI-driven workflow enablement; track and report outcomes to senior leadership.
• Team Leadership & Mentorship: Mentor contributors, fostering a culture of AI-first thinking and collaborative design excellence.
• Hands-On Product Delivery: Actively shape components, tools, and documentation—including those critical for AI-enabled interfaces and dynamic workflows.
• Market & Trend Awareness: Be our internal expert on advancements in design systems, user experience innovation, and collaborative development models.

Required Qualifications & Skills

• 8+ years of product management experience, including 5+ years focused on platform products, design systems, or developer tooling—ideally with exposure to AI-enhanced products.
• Proven success leading cross-functional initiatives that influence both product development and organizational workflows.
• Hands-on experience delivering design systems that support intelligent components, AI-assisted tools, or dynamic user experiences.
• Expertise in governance models, adoption strategies, and contribution processes.
• Strong understanding of design principles, component libraries, accessibility standards, and developer workflows.
• Working knowledge of front-end technologies (e.g., web components, design tokens, CSS frameworks) and AI-adjacent technologies (e.g., conversational UIs), with ability to collaborate with engineering and AI teams.
• Data-driven leadership focused on defining KPIs for adoption, system performance, and AI-first enablement impact.
• Exceptional communication and stakeholder management skills.
• Passion for product craftsmanship, AI-powered user experiences, and driving transformational change in product design and development.

Preferred Qualifications

• 10+ years of product management experience, including leadership in enterprise-scale systems and AI-powered platforms.
• Experience with large-scale adoption of design systems that include AI-driven features.
• Proven track record in scaling shared systems and transforming workflows in AI-first organizations.
• Familiarity with agile practices in fast-paced, cross-functional environments.

Why Join Us

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• Professional growth opportunities with industry-leading teams
• Comprehensive benefits: wellness, healthcare, retirement plans
• Tuition reimbursement & sustainability-focused home improvement support
• Modern, high-performance equipment (Mac/Windows)
• Be part of a global S&P 500 technology leader at the forefront of AI-powered digital safety

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.