Skill required: Delivery - Customer Insight & Marketing Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 - 8 Years
About AccentureAccenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Data & AI
Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? Data Analytics - with a specialization in the marketing domain
*Domain Specific skills*
• Ability & experience working with paid media, CRM, and website clickstream data, generate insights using marketing data.
• Proficiency in GA 4
• Digital Advertising Analytics
*Technical Skills*
• Proficiency in SQL and Python
• Prior experience in cloud platform for data warehousing and analysis; Knowledge of GCP services like BigQuery is preferred
• Statistical Analysis and Data Interpretation
• Familiarity with Tableau and Looker is a plus
*Soft Skills*
• Problem-solving skills
• Adaptable and flexible
• Prioritization of workload
• Commitment to quality
• Agility for quick learning
Roles and Responsibilities: • In this role you are required to do analysis and solving of moderately complex problems
• May create new solutions, leveraging and, where needed, adapting existing methods and procedures
• The person would require understanding of the strategic direction set by senior management as it relates to team goals
• Primary upward interaction is with direct supervisor
• May interact with peers and/or management levels at a client and/or within Accenture
• Guidance would be provided when determining methods and procedures on new assignments
• Decisions made by you will often impact the team in which they reside
• Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
• Please note that this role may require you to work in rotational shifts
Any Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
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