Nasdaq seeks a Director of Marketing to develop and implement Growth and Product marketing strategies for our Data business, spanning our Market and Alternative Data products. Reporting to the Global Head of CAP Marketing, this player-coach role collaborates closely with Product and Sales, to bring new products to market and develop integrated marketing strategies proven to drive growth.

With marketing expertise and competitive insight, you'll set strategy and lead implementation of day-to-day marketing for Nasdaq’s industry-leading Data products throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. You will also serve as both player and coach to product and growth marketing specialists, helping to set priorities and objectives and manage their performance. Attention to detail and clear communication are essential.

You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns that target a diverse set of clients including retail online brokerages, media companies and asset managers and hedge funds. This includes working with our CAP Marketing Enablement team to create and flawlessly execute compelling integrated campaigns. Collaboration with business line product managers and sales teams is vital, requiring strong collaborative skills to balance priorities effectively and to help ensure successful launches and promotions of new and enhanced products.

Primary Responsibilities:

• Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors to develop compelling marketing strategies and tactics.  Align with key stakeholders to optimize campaign outcomes.

• Messaging & Positioning: Collaborate with the Product teams to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey, not just at launch. You are confident working alongside product and sales teams to take information on sophisticated products and translate it to market-ready, impactful messaging for key personas.

• Buyer Personas: Lead development of clear value propositions for each priority customer persona and develop compelling messaging that addresses their needs.

• Go-To-Market Marketing Strategy & Execution: Closely collaborate with cross-functional teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and deepening.

• Impact: Effectively leverage our CAP Marketing Enablement, Revenue Operations and Enterprise Digital relationships to demonstrate campaign effectiveness and optimization using marketing and sales data and analytics.

• Marketing & Sales Enablement: Collaborate with Enterprise Marketing and Brand as well as Sales and Product partners to create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (digital experiences, emails, videos, fact sheets, etc.) intended to drive sales aligned with business priorities.

• Stakeholder Management: Influence, persuade and collaborate with a variety of stakeholders - C-level, sales, marketing, product, brand, etc. Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.

• Project Management: Lead and report out on key projects and initiatives within the Marketing organization. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.

• Leadership & Talent Management: lead a small team of product, growth and co-marketers to motivate, challenge and develop talent and maximize resource leverage across the team.

Employee Qualities:

• View challenges as opportunities and focus on a solution-oriented approach to work on a daily basis.

• Seek out opportunities to improve processes and initiatives.

• Contribute to a positive work environment and act with integrity and respect for all team members.

• Demonstrate strong collaboration skills to bring partners along, particularly for new approaches/ideas.

• Establish effective routines with both your team and key partners. Encourage individual growth within the team by encouraging and enabling ownership of projects that empower team members to succeed.

• Determine measures of success (KPIs) and set strategic guidance for roles and responsibilities. Hold regular touchpoints to track performance against these KPIs.

Additional Job Description:

• Have 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and promoting and growing existing products.

• Financial services/Fintech product and growth marketing experience preferred.

• Excellent writing and presentation skills for developing marketing content and for conveying the value and impact of marketing to key stakeholders.

• Experience with persona-based marketing and audience-centric content generation.

• Successful track record of working in a collaborative, cross-functional team.

• Creativity with out-of-the box thinking and an interest in trying and learning new things, driven by data.

• Self-directed, resourceful, and accountable with a positive “can do” and highly collaborative attitude.

This position will be located in New York, and offers the opportunity for a hybrid work environment at least 3 days a week in office, subject to change, providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.