Director, Corporate Marketing

Posted:
12/26/2024, 4:16:05 PM

Location(s):
San Francisco, California, United States ⋅ California, United States

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. 

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

As Fieldguide's Director, Corporate Marketing, you’ll be at the helm of defining and elevating Fieldguide’s brand presence and voice. Reporting to our VP Marketing, you’ll lead transformative brand campaigns and strategic communications that resonate across our audience. From crafting compelling narratives to executing multi-channel campaigns, you will help shape how Fieldguide is perceived globally while driving meaningful business outcomes.

What You’ll Do:

Brand Generation

  • Develop and implement comprehensive brand strategies that strengthen the company's market position and drive business growth

  • Design, launch, and manage large-scale brand campaigns across multiple channels including digital, social, print, and experiential

  • Lead creative development and execution of campaigns that build brand awareness, preference, and loyalty

  • Oversee brand guidelines and ensure consistency across all touchpoints and materials

  • Lead the evolution of brand identity, voice, and positioning in response to market dynamics

  • Direct the creation and maintenance of brand assets and marketing collateral

  • Monitor brand health metrics and campaign performance, adjusting strategies based on data

  • Manage campaign budgets and resource allocation to maximize ROI

Corporate Communications

  • Create and execute strategic communication plans across all owned, earned, and paid media channels

  • Guide the development of thought leadership content and executive communications

  • Lead social media strategy and content direction across all platforms, ensuring brand consistency and engagement

  • Oversee external communications including press releases, media relations, and crisis communications

  • Manage the company's digital presence including website, blog, social media, and email marketing channels

  • Develop and maintain editorial calendars across all communication channels

About You:

  • 10+ years developing and executing successful brand strategies

  • Extensive experience in corporate communications and public relations

  • Experience managing and optimizing content across various platforms

  • Demonstrated success in team leadership and development

  • Strong strategic thinking and planning abilities

  • Excellence in written and verbal communication

  • Creative vision and campaign development expertise

  • Experience with marketing automation and campaign management tools

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

  • Fearless - Inspire & break down seemingly impossible walls.

  • Fast - Launch fast with excellence, iterate to perfection.

  • Lovable - ​​Deliver happiness & 11 star experiences. 

  • Owners - Execute & run the business with ownership.

  • Win-win - Create mutual value & earn trust for life. 

  • Inclusive - Scale the best ideas with inclusive teams. 

Some of our benefits include: 

  • Competitive compensation packages with meaningful ownership

  • Unlimited PTO

  • 401k

  • Wellness benefits, including a bundle of free therapy sessions

  • Technology & Work from Home reimbursement

  • Flexible work schedules