Position Overview

The Field Marketing Manager – Americas will own the field marketing strategy, plan and results for a defined pod or business unit within the Americas region, with a primary focus on generating marketing-sourced pipeline and bookings. This role combines strategic planning and hands-on execution across integrated campaigns, events, webinars and ABM programs, in close partnership with Sales and cross-functional Marketing teams. 

Key Responsibilities

• Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals. 

• Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings. 

• Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights. 

• Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority. 
• Strategy and Planning
  • Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets. 
  • Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey. 
  • Use data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment. 
• Campaigns, Events & ABM
  • Design and execute multi-channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals. 
  • Own end-to-end delivery of field marketing activities — brief development, project management, enablement, execution and debriefs — with extreme attention to detail and operational rigor. 
  • Partner with Demand Generation, Product Marketing, Brand, and Corporate Events to ensure Americas field programs are on-brand, on-message and coordinated across channels. 
• Sales & Cross-Functional Partnership 
  • Build strong, trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews. 
  • Align on coverage models, territories, key accounts and follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings. 
  • Collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works. 
• AI-Enabled Execution & Innovation 
  • Champion the use of AI across field marketing workflows — from audience and target account list refinement to content creation, testing and reporting — to increase throughput and impact. 
  • Pilot new AI-driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption. 
• Measurement, Reporting & Optimization 
  • Own pod-level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI. 
  • Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations. 
  • Use data to identify gaps in the funnel, propose corrective actions, and test alternative approaches to unlock growth. 

Required Experience/Skills

• 5+ years of B2B SaaS field marketing or closely related experience (e.g., growth, revenue, campaign marketing), with a track record of driving pipeline and bookings with Sales. 
• Deep experience building and executing integrated field programs across tactics such as events, webinars, ABM and partner campaigns. 
• Demonstrable capability with AI tools, with real use cases that improve operational excellence, visibility and speed-to-impact in marketing programs. 
• Motivated self-starter with a “get stuff done” mindset and the ability to set priorities, manage multiple projects and hit deadlines with limited oversight. 
• Strong interpersonal and communication skills (written and verbal), including comfort presenting to and influencing senior Marketing and Sales leaders. 
• Proven ability to partner and develop strong relationships across all levels of a complex, matrixed commercial organization. 
• Highly organized, process-driven operator with strong project management skills and extreme attention to detail. 
• Commercial, strategic and data-driven mindset; uses data and reporting to make decisions, optimize plans and demonstrate impact against regional growth goals. 
• Proficiency with core marketing and productivity tools (e.g., Salesforce, Marketo, Wrike, Microsoft Office Suite) and comfort adopting new AI-powered technologies. 
• Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.