Position Summary

In this role, you have a great chance to manage a full and high-required integrated marketing campaigns as well as professional and fast-paced working environment.

Role and Responsibilities

• Retail Partnership Management:

- Develop and manage joint marketing plans with Retailers (Thegioididong, FPT Shop, Viettelstore…) aligning with Business, Marketing Communication strategy to deliver business objectives

• Cross-Functional Collaboration:

- Work with internal teams (Marcom, Visual Merchandise, Product Management…) to deploy marketing campaigns in retail stores.

• Budget & Performance:

- Oversee the Offline marketing budget, manage co-op funds with partners, and report on the ROI and effectiveness of all offline activities.

• Market Intelligence:

- Monitor market trends, competitor activities, and conduct store visits to optimize strategies.

• Campaign Planning

- Define annual and quarterly promotional calendars, seasonal sales strategies, and new product launch plans across e-commerce platforms.

- Align campaign initiatives with sales forecasts, marketing communications (Marcom), and overall brand/business objectives.

- Oversee execution by internal teams and external partners, ensuring timelines and deliverables are met.

• Media Performance

- Set media investment strategies for e-commerce channels in partnership with media agencies and platform stakeholders

- Monitor key performance metrics (traffic, conversion rate, ROAS) and direct optimization actions.

• Brand Presence Online

- Ensure all e-commerce platforms reflect the brand’s positioning through compelling content, imagery, and messaging.

- Guide content strategy and creative direction for digital merchandising and brand storytelling.

- Establish brand guidelines for marketplace execution.

• Budget, Reporting & Project Management

- Allocate and manage e-commerce marketing budgets, ensuring ROI targets are achieved.

- Review performance dashboards, synthesize insights, and present recommendations to leadership.

- Lead cross-functional and cross-agency project timelines, ensuring smooth delivery of campaigns and platform initiatives.

Skills and Qualifications

• Bachelor’s degree in marketing or business administration is a plus.

• Tech industry background is a plus

• Critical thinking is highly required

• Good verbal and written communications to efficiently work with various stakeholders.

• Able to influence peers and other members to achieve a common goal

• Good English in both writing and communication

• Understand and experienced digital shopper MKT; experience across ecommerce and digital marketing.

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