AstraZeneca is one of the world's leading biopharmaceutical companies focused on the discovery, development and commercialization of prescription drugs. We have mainly focused on the following therapeutic areas: cardiovascular, kidney and metabolism, oncology, respiratory tract, inflammation and autoimmune diseases. Millions of patients worldwide benefit from our innovative medicines and we are also active in over 100 countries. As an Austrian sales company, we set new, creative standards in market cultivation and strive for scientific leadership in the domestic market.

As Brand Manager COPD & Biologics you can contribute your ideas and skills with enthusiasm and competence to improve patients' lives in the fields of COPD.

Your tasks

As Brand Manager you will drive the commercialization of two brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering strong sales growth.

• Be the product-, competitor- and market-expert for two brands.
• Lead one established brand and lead all launch-activities for a new brand which will enter the market in 2027.
• Analyzing market data and competitive dynamics, building long-range forecasts for our brands. This includes leading the MTP process together with the Franchise Lead for each brand in the portfolio.
• Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Development of content strategy and leading execution of multi-channel Marketing mix and rolling out key projects developed with cross-functional input including promotional material, congress activity, events for HCPs etc.
• Drive Omni-channel campaigns while taking into consideration various channels 360 view (F2F, Digital, printed material with focusing on routing offline to online via QR codes & short links)
• Develop and manage execution of a measurement plan for each brand in portfolio. Presenting regularly our business results vs. budget/KPIs, market understanding and insights to Senior business leaders at all levels in the organization
• Plan marketing spend to ensure minimal variance vs budget
• Close collaboration with Sales Force to better understand their needs and develop appropriate strategy, guidance, training, and support for their benefit
• Follow and share digital trends within and out of pharma. Identify scale up projects from other markets, implement, and share best practices.

Your profile

• Experience in Marketing or Sales
• Experience in the pharmaceutical industry is a strong plus
• Good strategic and analytical qualities
• Hands-on experience in implementing delivering marketing campaigns with digital assets/channels.
• Good project management skills
• Excellent ability to work in a team and experience in building networks
• Exceptional communication skills
• Open mindset to break new ground to drive business growth
• Open to learning, feedback and coaching
• Fluent in both German and English, with the ability to communicate effectively in both languages
• Able to showcase patient centricity in keeping the patient at the forefront of every interaction
• MS Office skills

We offer

• A starting salary from € 81,964 annual gross. Depending on qualifications and experience, an overpayment is possible. Participation in the company's success through bonus payments is a matter of course, as are company cars and company mobile phones.
• Extensive social benefits, in the form of company pension and supplementary insurance
• Flexible working hours, as well as the possibility to use the hybrid form of work
• Individual development opportunities
• Environmentally conscious company that has the ambition to become climate-neutral

Are you ready to contribute new ideas? Brilliant! We still have a place available and we hope it belongs to you. We look forward to receiving your application.

Why choose AstraZeneca?

A career with us is much more than just a job. It is the opportunity to take responsibility for helping to shape a present and future worth living in our society. At AstraZeneca, we believe in the potential of our people and develop them beyond what they thought possible. We use their skills and passion by actively supporting them in figuring out what they can achieve, no matter where they start with us.

Date Posted

04-Feb-2026

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.