Business Strategy Manager

Posted:
10/10/2024, 9:17:13 AM

Location(s):
New York, United States ⋅ New York, New York, United States

Experience Level(s):
Mid Level

Field(s):
Business & Strategy

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

As a Business Strategy Manager at Branch, you will support our customers and our Global Go To Market team as we grow. You will provide the data behind our customer strategies, and help message it. You’ll be an in-house consultant for pre- and post-sales teams, and also an evangelist of Branch as a Mobile Growth leader, routinely presenting to senior stakeholders from leading brands around the world, and in every industry. 

You’ll identify opportunities, quantify them with models, and you’ll tell leadership where you think we should be heading. You’ll look at customer and market data to help us intelligently plan our marketing, sales and business development efforts. You’re not only going to be providing crucial information, you’ll be influencing high-impact decisions by defending your position with analysis.

You’ve had experience working in data-driven businesses, perhaps in consulting or finance. You know the importance between finding the true story in the data, versus making the data fit the story. 

As a Business Strategy Manager, you’ll get to:

  • Analyze data to glean new insights into a customer’s business impact by leveraging Branch.
  • Create quantitative models and projections that the entire team can use.
  • Propose strategic initiatives (based on data) to help Branch grow.
  • Present Branch best practices and recommendations to customers across all business verticals.
  • Consult teammates on strategic use cases for prospective new customers.
  • Write blog posts and host webinars as a thought leader for Mobile Growth topics.

You’ll be a good fit if you have:

  • Bachelor’s degree preferred; preferably with studies in STEM subjects, economics, finance or business.
  • At least 3+ years of experience in analytical roles, preferably in finance or consulting.
  • At least a year in a strategically consultative or influential role, creating and delivering informative and persuasive presentations to senior stakeholders (could be in-house).
  • Experience researching, formulating hypotheses, performing data driven analysis and packaging conclusions.
  • Conceptual understanding of quantitative modeling, forecasting and statistics (linear regression, significance testing, etc.). Experience with quantitative large dataset querying and munging.
  • Ability to create informative and compelling data visualizations to illustrate.
  • Comfort building decks, creating overarching storylines along with compelling individual slides. Practical experience building both vertical and horizontal logic in presentations.

Nice to haves:

  • An MBA or equivalent experience in management consulting/investment banking.
  • Understanding of the Branch SDK and mobile linking technology.
  • Skilled with data visualization tools, understanding how to make compelling points graphically.
  • Alternative: experience at a growth stage Internet/Software company.
  • Alternative: vertical-specific B2C industry experience, either via consulting or covering as an analyst (could be retail, telecomm, media, finance, etc.)

This role will be based at our New York, NY office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York, NY is $130,000 - $165,000
 
Please note that this information is provided for those hired in New York, NY only. Compensation for candidates outside of New York, NY will be based on the candidate’s specific work location. 

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. Branch offers a comprehensive benefits package, including medical, dental, 401(k), and other benefits, for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us: 

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Palo Alto, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

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