Job Title: Content Strategy and Activation + Senior Manager + Strategy & Consulting Global Network Song
Management Level: 07 - Senior Manager
Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices
Must have skills: Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation
Good to have skills: SEO, DCO, Social Listening, Influencer Marketing, Native Content Marketing, UGC Strategy

Job Summary

As a Content Strategy and Activation Senior Manager, you will be responsible for creating, owning, and driving the content strategy and activation agenda for the clients. Your typical day will involve working with the client team, analyzing consumer personas and market/competitors, and developing solutions to meet business requirements.

Roles & Responsibilities

• Define the overall content strategy and activation agenda for the client, in collaboration with the client team and other project stakeholders.
• Conduct research and analysis on consumer personas and market/competitors and develop and lead the content marketing strategy and execution across channels.
• Manage a team of brand strategists, content strategists, copywriters, content writers, graphic designers, and senior creative leaders to implement the strategy and deliver business outcomes for the client.
• Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.
• Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
• Measure and report on the effectiveness of the content marketing programs.
• Define, implement, and optimize SEO strategies (on-page and off-page).
• Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.
• Build relationships with key client decision-makers and act as a trusted advisor on all aspects of brand and creative strategy.
• Work in a team of seasoned professionals using relevant tools to develop business cases, strategic assessments, and published written materials.
• Drive business development efforts and thought leadership in the content strategy, content supply chain, and digital marketing space.
• Understand content management systems like AEM, Sitecore, etc.

Professional & Technical Skills

• Proficiency in Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation
• Strong understanding of Marketing, Digital Marketing, and branding fundamentals
• Ability to devise customer personas and map them to user journeys
• Familiarity with content strategy frameworks like Hero-Hub-Hygiene
• Knowledge of Influencer Marketing, Native Content Marketing, UGC Strategy
• Experience using Social Listening tools to tailor content strategy
• Understanding of digital metrics (reach, impressions, engagement rate, etc.)
• Ability to tailor content based on channel data insights
• Understanding of copy, content, design, and E2E content supply chain
• Awareness of content trends across social platforms
• Experience collaborating with creative teams and performance marketing
• Knowledge of SEO, keyword research, and CMS platforms
• Strong storytelling and leadership skills
• Adaptability to new digital technologies

Additional Information

• Strong educational background and proven track record in content strategy and activation
• Experience working across industries and with senior stakeholders
• Ability to lead teams across geographies and skill sets
• This position is based at our  Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices

About Our Company | https://www.accenture.com/in-en/careers

Experience: Minimum 12 year(s) of experience is required
Educational Qualification: MBA from a tier 1 institute with preferably bachelor’s degree in marketing, journalism, communications, or a related field

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.