Communications & Marketing Specialist - Communications - Administration

Posted:
9/18/2024, 4:02:16 AM

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Department:

Communications - Administration

-----

Digital Communications

Position Title:

Communications & Marketing Specialist - Communications - Administration

Job Family Group:

Professional Staff

Job Description Summary:

The Communications and Marketing Specialist draws on a broad set of skills to develop and implement marketing and communications strategies in support of two of KU Medical Center’s acclaimed neuroscience departments: Neurology and Psychiatry and Behavioral Sciences. This position produces content for the website and intranet, newsletters, magazines, social media, and other channels as needed. The Communications and Marketing Specialist is passionate about collaboration and comfortable working across a variety of projects and teams. This position reports to the Associate Director of Digital Communications and works closely with colleagues and leaders in the neuroscience departments to maintain and enhance content about our research, teaching, outreach, and collaborative efforts. The Communications and Marketing Specialist also collaborates with counterparts in The University of Kansas Health System marketing team to identify and coordinate efforts to cross-promote content about each organization as appropriate.

Anticipated hiring range: $54,000 - $58,000

Job Description:

Job Responsibilities:

  • Develop content about the departments of Neurology and Psychiatry and Behavioral Sciences for various university communications vehicles.

  • Consult with neuroscience leaders and colleagues on each department’s communications and marketing needs.

  • Serve as liaison between the departments and KU Medical Center Communications, coordinating with colleagues who oversee media relations, graphic design, photography, internal communications, and other services. 

  • In consultation with the departments, develop and manage social media channels and collaborate with other account managers to cross-promote content as appropriate.

  • Manage relevant areas of the kumc.edu website, drafting, editing, and publishing content in coordination with IT and Communications staff.  

  • Prepare e-newsletters, coordinate reviews and send to targeted lists. Monitor and report on campaign performance and opportunities for improvement.

  • Assist departmental administrators in creating and maintaining biosketches for faculty.

  • Collaborate with teams in affiliated research centers and institutes and health system service lines on communications and marketing strategies and plans.

  • Support the university’s comprehensive brand strategy and ensure it is uniformly deployed and integrated across the neuroscience departments.

  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. It is only a summary of the typical functions of the job, not an exhaustive list of all possible job responsibilities, tasks, duties, and assignments. Furthermore, job duties, responsibilities and activities may change at any time with or without notice.

Work Environment

This is a hybrid position that will require a combination of onsite work at our Kansas City campus and remote work. 

Required Qualifications

Education: Bachelor’s degree in journalism, communications, marketing, or a similar field.

Work Experience:

  • Minimum three (3) years of full-time professional experience with some combination of public relations, news writing, website content management, email marketing and social media strategy.

  • Experience using an email marketing platform (such as Emma, MailChimp or Constant Contact).

Preferred Qualifications

Work Experience: Minimum five (5) or more years of full-time professional experience leading marketing or communications efforts

Skills

  • Excellent verbal and written communication.

  • Demonstrated ability to produce written news articles of various lengths.

  • Proficient in the use of website content management systems and Microsoft Office software.

  • Highly collaborative and organized.

  • Able to establish and maintain effective relationships and respond to shifting needs.

  • Experience with web, email, or social media analytics tools.

  • Demonstrated project management skills.

  • Experience editing copy for grammar and style; proficient in Associated Press style.

  • Knowledge of web content best practices and accessibility standards.

  • Experience working in communications in an organization focused on health care, higher education, or research.

  • Experience facilitating disparate groups with positive outcomes.

Required Documents:

  • Resume

  • Cover Letter

Comprehensive Benefits Package:

Coverage begins on day one for health, dental, and vision insurance and includes health expense accounts with generous employer contributions if the employee participates in a qualifying health plan. Employer-paid life insurance, long-term disability insurance, and various additional voluntary insurance plans are available. Paid time off, including vacation and sick, begins accruing upon hire, plus ten paid holidays. One paid discretionary day is available after six months of employment, and paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment. A retirement program with a generous employer contribution and additional voluntary retirement programs (457 or 403b) are available. https://www.kumc.edu/human-resources/benefits.html

Employee Type:

Regular

Time Type:

Full time

Rate Type:

Salary

Compensation Statement:

The pay range listed for this position is determined by our compensation program using market data and salary benchmarking. A combination of factors is considered in making compensation decisions including, but not limited to, education, experience and training, qualifications relative to the requirements of the position, and funding. At the University of Kansas Medical Center, a reasonable estimate for the starting pay range will be the minimum to midpoint of the posted range, taking into account the combination of factors listed above. 

Pay Range:

$54,000.00 - $80,000.00

Minimum

$54,000.00

Midpoint

$67,000.00

Maximum

$80,000.00