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Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

The CRM Seller Programs team is a critical team within Global Marketing / Global CRM, focused on driving engagement with and growth of our B2C and C2C sellers. 

In the role of the Senior Marketing Manager Seller CRM Programs you will actively contribute to the strategy and execution of Seller marketing communications through own / CRM channels, which includes leading communications for critical corporate level initiatives like Shipping, Trust and other. 

You will be part of the Seller CRM Foundations Team and will report to the Head of Seller CRM Foundations (Vivian Berrendorf-Schwarzer). 

In this role you will have an opportunity to pioneer seller CRM by building the first seller triggered programs and designing message, audience, channel and contact strategy for those. A key example of deliverables would be to roll out Seller Update re-imagined, which is one of the 7 big bets of CRM for 2024. 

What you will accomplish: 

• With the new strategy of seller flagship programs, with new marketing technologies now coming to the seller world, and with the seller initiatives starting to define their 2025 priorities, this role offers a unique opportunity to design the seller narrative and establish a true dialogue and partnership with the business sellers in particular

• You will be expected to develop a test & learn roadmap that will include new seller marketing channels, new messages, creative executions and leverage the voice of the customer to tailor the communication to customer needs 

• You will partner with the global and local SMB initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement and other partners in designing a cohesive end-to-end communication plans 

• You will develop strong plans with the result to double the share of B2C sellers who engage with Seller Programs CRM comms by the end of 2024 (11% exit rate)

What you will bring: 

• You will bring in Marketing and CRM expertise into the role, with Seller / B2C / B2B marketing expertise being highly beneficial 

• You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance 

• You will be willing to learn and be open to feedback and different point of views

• You will have strong partner management skills 

• Last but not least, you will be passionate about customer excellence and always put the customer first 

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