Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services. With over 1.5 million connected assets worldwide, we're focused on using data, technology, advanced analytics, and AI capabilities to help our customers build a better world.

Job Summary:

Caterpillar’s VisionLink marketing team is hiring a Marketing Communications Consultant to develop promotional strategies, lead initiatives that support the growth of VisionLink, and collaborate closely with internal stakeholders to execute the VisionLink digital marketing and communications plan.

The ideal candidate is detail-oriented and highly collaborative, with strong interpersonal skills and the ability to identify risks, resolve issues, and drive alignment. They demonstrate excellent organizational and prioritization skills, are self-motivated, and possess the confidence to take initiative and make informed decisions.

What You Will Do:

This role has a worldwide impact and is responsible for the following:

• Support business objectives and identify opportunities to develop and align marketing tactics. 
• Work with internal partners to develop and execute marketing promotion strategies for VisionLink. 
• Develop, implement, and oversee omnichannel strategy and activation.
• Execute the strategy of paid and non-paid advertising across channels. 
• Create, lead, and manage marketing campaigns from planning through analysis (e.g., marketing automation). 
• Partner with diverse teams across the enterprise, developing and leveraging strong networks across organizational boundaries. 
• Conduct market and competitive research to identify new opportunities and industry trends. 
• Establish metrics to monitor and evaluate the effectiveness of existing marketing tactics, suggesting necessary interventions for improvement. 
• Maintain effective communication within the marketing department to align marketing strategy with changing business objectives.

What You Will Have:

• Customer Focus: Working knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Collaborating: Working knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Creativity: Working knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Vendor/Supplier Management: Working knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• Promotion and Marketing Communications: Working knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
   

Considerations for Top Candidates:

•    Understanding of and ability to analyze, report on, and optimize campaign performance 
•    Proficiency in the Office 365 suite of tools 
•    Proficiency in Power BI 
•    Google Analytics certification 
•    Salesforce Marketing Cloud certification 

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Details

• Position will be located in either our Peoria, Dallas, Chicago, Denver or Cary, NC office
• Minimal travel required (less than 10% of working time) 

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$97,530.00 - $146,290.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

       

* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position.

Posting Dates:

March 31, 2026 - April 12, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.     

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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