Join Our Global Consulting Network and Expand Your Horizons!
 

Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
 

Why Choose Us?
 

Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.

Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.

Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.

Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.

We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.

Let’s build a better future together!

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Commerce & Sales and Service. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

As a Digital Marketing Manager within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves leading the design and implementation of comprehensive digital marketing strategies, with a strong focus on campaign strategy, paid media, SEO/SEM, programmatic advertising, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.

The key responsibilities will include:

• Lead the development and execution of comprehensive digital marketing strategies, including programmatic advertising, and SEO
• Oversee the campaign strategy across various digital channels, ensuring alignment with client goals and brand guidelines
• Design, implement, and manage advanced programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360
• Conduct and oversee website audits, optimize SEO, and collaborate with developers to enhance site performance
• Manage and optimize paid social media campaigns using tools like Brandwatch, Talkwalker, Hootsuite, etc.
• Leverage generative AI to enhance content creation and digital marketing strategies
• Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes
• Utilize strong leadership skills to guide project management, plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams

Key Skills: Digital Marketing Strategy, Programmatic Advertising, SEO Optimization, Social Media Management, Paid Media Campaigns, Generative AI in Marketing, Audience Targeting & Segmentation, Data Analysis & Reporting, Project Management, Ad Tech Stack, Budget Management, Analytics Platforms (Google Analytics, Adobe Analytics), Keyword Research & SEM, Campaign Optimization, Team Leadership

In addition, in order to excel at the role, you will also need to have

• Leadership qualities to inspire and nurture team members in the digital marketing team
• Experience working with senior leadership to support business development and thought leadership in the digital marketing space
• Must be comfortable working across Paid (Google, Meta etc.) as well as social channels
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering
• Demonstrated project management expertise to oversee multiple programs/ campaign initiatives simultaneously
• Certification in relevant Digital Marketing areas such as paid media, programmatic advertising, SEO, or influencer marketing
• Proven success in navigating global matrixed environments and / or experience in client facing roles
• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations

#LILILATAM

Your experience counts!

• MBA from a tier 1 institute with preferably bachelor’s degree in Marketing, Journalism, Communications, or a related field
• Overall experience of 8+ years with at least 6 years in digital marketing particularly within the industry (E-Commerce, CPG, Telecom etc.) in a leading MNC or a major consulting firm or advertising agency
• Proven track record in optimizing digital campaigns for measurable business impact
• Managing end-to-end campaign management from strategy definition to technical delivery
• Deep understanding of tools / platforms ecosystem (Adobe Experience Manager, Hotjar, Hootsuite, Brandwatch, Talkwalker, Buffer etc.)