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The Position

Role Objective:

The Strategic Insights & Omnichannel Lead serves as a vital architect of the affiliate’s commercial excellence strategy. This role is responsible for transforming raw data into actionable intelligence and orchestrating a sophisticated, seamless customer journey across all digital and physical touchpoints. 

By bridging the gap between data excellence, digital innovation, and medical/commercial execution, the incumbent ensures the organization remains high-performing, data-driven, and external-centric in a competitive landscape.

Key Responsibilities

Strategic Insights:

Data-Driven Leadership: Direct the Business Insights function to foster a high-performing, evidence-based culture across all disease areas (DAs).

Performance Metrics: Define and monitor commercial data benchmarks that align with the affiliate's high-growth ambitions, ensuring clear accountability at the DA team level.

Data Innovation: Pioneer new methodologies and data sources to identify untapped business opportunities and evolving market needs.

Strategic Advisory: Act as the primary consultant for the GM and DA Leads on all matters relating to market trends, competitive intelligence, and strategic forecasting.

Operational Efficiency: Streamline and automate insight-gathering processes to reduce time-to-insight, leveraging AI at full scale

Omnichannel:

Seamless Engagement: Lead the design and execution of the digital customer engagement strategy, ensuring a unified brand experience across HCP portals, patient platforms, and social media.

Global Alignment: Synchronize local efforts with Global ICX strategies, maintaining strict adherence to Line of Sight (LoS) criteria and key metrics such as HCX (Holistic Customer Experience), Most Valuable Customer, and OMI (Omnichannel Maturity Index).

Cross-Functional Orchestration: Partner with Medical, Commercial, and Access teams to ensure brand messaging, targeting, and content lifecycles are consistent across every channel.

Governance & ROI: Establish rigorous standards for digital solutions, monitoring investment returns, and optimizing the channel mix based on real-time performance data.

Digital Health:

"Beyond the Pill" Initiatives: Lead the development of digital health strategies that enhance patient outcomes and create value beyond traditional commercial solutions.

Technology Adoption: Drive the evaluation and integration of emerging technologies (AI, apps, platforms) tailored to specific business unit objectives into the healthcare system at scale.

Evidence Generation: Support disease area strategies by generating digital health platforms that allow next-generation evidence structures. 

Feasibility & Research: Conduct comprehensive feasibility studies for new digital platforms to ensure technical viability and strategic fit.

Leadership: 

Talent Cultivation: Directly manage and mentor a high-performing team, fostering an environment of accountability, empowerment, and continuous professional growth.

VACC Leadership: Role model VACC principles, utilizing the "5 Frequencies" to drive organizational transformation.

Influencing: Work closely with chapter leads and their teams to ensure deep understanding, commitment, and execution of omnichannel and digital health investments.

Compliance & Sustainability: Ensure all digital and data initiatives comply with local laws and global ethical standards, safeguarding the organization’s "license to operate."

Experience:

• 5+ years of life sciences experience, with a proven track record of acting as a strategic consultant to General Managers and Business Unit Leads to drive data-backed commercial excellence.

• Extensive experience architecting seamless customer solutions and customer journeys that integrate digital platforms (HCP portals, social media) and digital health solutions with face-to-face medical and commercial interactions to move the needle on Omnichannel Maturity (OMI).

• Experience in leading people with diverse skill sets and responsibilities

Reporting Line: GM

Core Competencies: Strategic thinking, business acumen, digital transformation, AI, advanced analytics, and cross-functional influence, people leadership.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.