Position Summary...
As a Director of Walmart Creator, your focus will be to develop and lead business strategies that inspire creators to consistently utilize the Walmart Creator platform, and drive customer discovery, consideration, & conversion. This role is responsible for driving exponential growth by securing Walmart Creator as the platform of choice for creators looking to monetize their social influence. You will partner with engineering, product, business, design, ecommerce and cross-functional teams. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills.
This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving creator & social commerce landscape.
What you'll do...
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As part of a growing team, you will lead and advance our Social Commerce Content & Platform Strategy, inclusive of growth vision, financials, operations, production, and measurement. You will guide creating content that inspires product discovery on- and off- Walmart surfaces.
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Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences.
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Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes.
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Drive efforts internally & externally with executive partners, leadership, and cross-functional teams
Key Responsibilities
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Social Content Strategy: Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.). Balance short-term and long-term approach. Proactively champion platform trends, algorithm changes, creator formats, and emerging social behaviors to inform strategy.
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Platform Leadership: Pilot and scale new platforms, features, and content formats. Evaluate, activate, and scale AI-enabled & automated program offerings that reduce operational friction in the creator & customer journey. Advance trend intelligence capabilities that tie to product assortment.
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Content Development: Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance. Ensure authentic, brand-safe, and performance-driven creator integrations that prioritize creators’
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Creative Excellence: Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars.
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Operating Model: Lead and develop a team of editorial, platform managers, and production leads. Partner with cross-functional stakeholders & agency partners including marketing, media, social, legal, PR/comms, and tech.
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Creators & Partnerships: Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams. Forge strategic partnerships with complementary partners that enable content growth & automation.
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Measurement: Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action. Create and progress experimentation roadmap.
Qualifications
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Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing)
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Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
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Experience with social commerce platforms and/or activations
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Quantitative and qualitative data analysis, and ability to create future strategies based on insights
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Someone who can be both a visionary and big picture conceptual thinker as well as a doer.
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Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
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Gravitas to advocate, influence, and gain buy in both internally and externally
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Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
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Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
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Highly organized and detail-oriented
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Builder mentality, ability to build programs from the ground up and self-start with little direction
About the Content, Influencer, & Commerce Team
We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce—an area that is fundamentally transforming the way people discover and shop—through efforts in affiliates, shoppable tools and partnerships, and social platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00
Bentonville, Arkansas US-09401: The annual salary range for this position is $110,000.00 - $220,000.00
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.