Does this position interest you? You should apply – even if you don’t match every single requirement! We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more. We'll help you build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.

A Brief Overview
The brand activation team is at the intersection of design, storytelling, and technology. As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to produce work that's both emotionally resonant and technologically advanced.

As Creative Director, you'll be the heartbeat of our brand expression. You'll oversee a multidisciplinary team—including AI-savvy copywriters and graphic designers—ensuring every piece of content reflects our identity while exploring new creative frontiers. You'll be both a brand steward and a catalyst for innovation, blending strategic thinking with artistic intuition.

This position must be located at our home office in Columbus, OH and will be onsite 4 days per week.

What you will do

• Brand Champion: Act as brand champion, owning the vision and stewardship of all internal and external brand activations. This includes the articulation of the brand’s voice, visual identity and brand storytelling to consumers, clients and associates across all touchpoints.

• Team Development: Lead and mentor a team of creative and production specialists, develop a culture of experimentation, excellence, and collaboration, and foster the adoption and use of new creative technologies to enhance creativity, innovation and efficiency.

• Collaboration: Partner cross-functionally with marketing, business leads and leadership to understand and translate business strategy and objectives into compelling and effective creative campaigns that move audiences to act.

• Stakeholder Relationships: Own all external creative agency relationships, serving as primary point of contact and creative guide and consultant. You will work closely with internal stakeholders to ensure external agency work is brand-compliant and on-strategy.

• Brand Adherence: Review and refine creative work from copywriters and designers, ensuring brand-alignment and resonance with audience and desired objectives.

• Process Effectiveness: Develop and maintain a consistent, efficient and disciplined process for the review and production of all creative assets – owning the management of timelines, budgets and the proper leadership approval processes.

• Trend Awareness: Stay ahead of creative trends, especially in AI-generated content, immersive media, and digital design.

• Performs other duties as assigned

• Complies with all policies and standards

What you'll need

• Bachelor's Degree Or equivalent work experience required

• 7-9 years Creative leadership experience, with a strong portfolio of brand-building work required

• Experience in emerging media (AR/VR, generative video, interactive design) preferred

• Background in creative technology or innovation labs preferred

• Proven ability to lead and inspire creative teams across disciplines

• Deep understanding of brand strategy, storytelling, and audience engagement

• Familiarity with AI creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly, etc.)

• Strong conceptual thinking and ability to translate ideas into impactful executions

• Excellent communication and presentation skills

• Comfort with data-driven creative optimization and performance metrics

• Passion for mentoring and developing talent

This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not, and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job’s essential duties because of an ADA disability.

Other qualifications may be required to ensure employment eligibility in accordance with local laws, regulations and with Safelite Group, Inc. policies and practices.