Company

Cox Automotive - USA

Marketing

Product Marketer II

Individual ContributorHybrid - Ability to work remotely part of the week

Yes, 5% of the time

Day

Compensation

Compensation includes a base salary of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

We are seeking a Marketing Specialist II with AI prompting experience to support product marketing, go-to-market execution, and campaign activation for Deal Central. This role blends product storytelling, data-driven marketing, and hands-on use of generative and agentic AI to improve speed, relevance, and impact across marketing programs.

This is a highly collaborative, execution-oriented role for someone comfortable shaping messaging while actively using AI tools to research, build, test, optimize, and scale marketing outputs.

Product Marketing & GTM

• Support product positioning, messaging, and go-to-market plans for Deal Central features and enhancements.

• Translate product capabilities into clear value propositions supported by proof points and metrics.

• Partner cross-functionally with product, operations, research, and sales teams to support GTM execution.

AI-Driven Campaign Development

• Partner with Marketing Operations to develop and activate targeted campaigns and client-facing content across presentations, websites, social, programmatic media, and case studies.

• Use generative and agentic AI to accelerate content creation, personalization, and iteration while maintaining brand standards.

• Develop and refine prompts to generate messaging variations, campaign concepts, and sales narratives by audience and stage.

Creative, Measurement & Optimization

• Collaborate with creative teams and agency partners to deliver assets aligned to brand voice and visual guidelines.

• Track and report campaign performance and use AI-assisted analysis to identify trends and optimization opportunities.

• Continuously test and refine messaging, creative, and channel strategies using data and insights.

Sales Enablement & Adoption

• Develop and maintain sales enablement materials to support understanding of Deal Central features, positioning, and differentiation.

• Use AI to create modular, reusable sales content (talk tracks, FAQs, objections).

• Partner with sales and enablement teams to ensure materials are accurate, trusted, and adopted.

Marketing Technology & AI Enablement

• Serve as a super-user for marketing platforms, supporting training, governance, and compliance.

• Evaluate and operationalize AI-powered marketing tools to improve workflow efficiency and speed to market.

• Establish best practices for AI usage, including prompting standards and quality checks.

Minimum Qualifications:

• Bachelor’s degree in a related discipline and 2 years experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years experience; or 6 years experience in a related field

• Experience supporting product launches or integrated marketing campaigns across multiple channels.

• Hands-on experience with marketing platforms (CMS, marketing automation, analytics, CRM, or sales enablement tools) such as Salesforce, Adobe InDesign, HubSpot, Marketo.

• Strong ability to analyze performance data and translate insights into action.

Required Skills in AI & Modern Marketing:

• Practical experience using generative (required) and agentic (preferred) AI for content creation, campaign ideation, or performance analysis.

• Experience developing and refining prompts to produce high-quality marketing outputs.

• Familiarity with responsible AI use within brand and compliance guidelines.

• Curiosity and willingness to experiment with new tools and workflows.

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.