At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
As a Media Buyer, you will play a crucial role in the setup, management, and optimization of media investments across various channels, including social, search, display, video, and linear & connected TV. Your efforts will support our fundraising objectives by driving increased media awareness and maximizing donation conversions within our Performance Marketing ecosystem.
You will collaborate closely with internal and external business partners, understanding their media buying processes, and optimizing buys based on established campaign goals. Working alongside Media Strategists and Media Analysts, you will deliver best-in-class Paid Media solutions for our Relational, Experiential, and Territory business partners. Your expertise in media buying, specific channel KPIs, and industry trends will be essential in optimizing overall performance outcomes. Additionally, you will partner with Media Strategy, Performance Analytics, and UX/content teams to analyze results across all response channels and inform optimizations.
Key Responsibilities:
- Assist with the setup, management, and optimization of media investments across social, search, display, video, and linear & connected TV channels.
- Drive increased media awareness and maximize donation conversions to support fundraising objectives.
- Collaborate with internal and external business partners to understand media buying processes and optimize buys based on campaign goals.
- Work closely with Media Strategists and Media Analysts to deliver top-tier Paid Media solutions.
- Provide subject matter expertise in media buying, specific channel KPIs, and industry trends.
- Partner with Media Strategy, Performance Analytics, and UX/content teams to analyze results and inform optimizations.
Job Requirements:
- Experience working with large data sets and complex digital user interfaces.
- Proficiency in Excel, including pivot tables, chart creation, and VLOOKUP’s.
- Strong analytical skills to decipher delimited naming conventions/taxonomy and make optimization decisions based on results.
- Self-driven with a strong desire to learn about the industry and programmatic best practices.
- Keen interest in traditional and digital communications, with a focus on emerging media.
- Exceptional attention to detail and a commitment to zero-defect campaign setup and execution.
- Ability to prioritize effectively and focus on impactful tasks, tracking and reporting on campaign results.
- Bachelor’s or advanced degree in a quantitative or analytical field such as business, finance, or mathematics.
- Knowledge of CTV campaign setup and media buying through DSPs, such as Google Marketing Platform’s Display & Video 360.
- Intermediate to advanced knowledge of programmatic media/social platforms, including Google Marketing Platform, other DSPs, and social media ad managers (e.g., Facebook Ads Manager).
- Thorough understanding of available metrics and their interpretation within these platforms. Bonus: Google Marketing Platform/Facebook Blueprint Certification.
- Understanding of SEM, search engine management platforms, and engine accounts. Bonus: Google Ads/Microsoft Ads Search/Google Marketing Platform Certifications.
This position will be a hybrid opportunity at our National Executive Office in Memphis, TN.
#LI-TS1
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.