Job Description Summary:

Plan and implement sales and marketing programs and manage and attract new clients and projects.

Job Description:

POSITION RESPONSIBILITIES AND DUTIES:

• Develop pre-positioning opportunities or suggest areas where Strategic Communications can support the company’s perception in the marketplace for strategic pursuits; work collaboratively to execute strategies..
• Actively participate in capture planning; the development of comprehensive plans that address client requirements and differentiate the firm from competitors.
• Translate complete understanding and comprehension of the construction industry and the services our company provides to actionable pursuit strategies.
• Develop winning strategies for each proposal, including identification of pre-positioning opportunities, capture planning, key selling points and differentiation factors.
• Manage the proposal development process, including establishing timelines, setting, and enforcing deadlines for contributors, and ensuring that all components are completed on time.
• Lead (alongside the Pursuit Champion) all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem, etc.
• Develop course corrections and turn-around plans for troubled pursuits.
• Manage input from various stakeholders, including technical staff, subject matter experts, and project managers, to gather relevant information for the proposal and ensure compliance with client requirements.
• Manage the gathering of cross-functional requirements, i.e., risk, legal, compliance, etc. by utilizing centralized asset database prior to engaging interdepartmental partners; engage partners, as required, for unique requirements.
• Conduct research to understand the client's needs, preferences, and project requirements, as well as additional research that could contribute to the success of the pursuit.
• Author and edit proposal content and ensure it is clear, compelling, and tailored to the specific project and client. Write strategically; able to weave vision and value proposition throughout a document in a common voice.
• Utilize branded templates to create visually appealing proposal documents and proposal graphics – working collaboratively with graphic designers, as required.
• Review all proposal drafts to ensure accuracy, consistency, and compliance with client requirements and company standards, as well for accuracy, clarity, and coherence as well as for grammar, punctuation, and overall language mechanics to ensure precision and professionalism.
• Manage the production of final proposal documents, including printing, binding, and packaging for delivery.
• Lead post-mortem reviews to assess the effectiveness of the proposal development process, identify lessons learned, and identify areas for improvement in future proposals.
• Manage the pursuit team to develop presentation content that effectively communicates the company's qualifications, approach, and value proposition as developed within submitted proposals.
• Ensure that all members of the presentation team are aligned on key messages, roles, and responsibilities.
• Craft key messages and talking points that resonate with the client's objectives and address their concerns.
• Utilize branded templates to create visually engaging presentation materials, including slides, charts, and visuals that support the key messages and enhance understanding.
• Organize and lead rehearsal sessions for the presentation team; developing ability to provide coaching on delivery, timing, and handling potential questions or objections.
• Manage logistical aspects of the presentation, including scheduling, venue arrangements, technology setup, and any other necessary preparations, as required.
• Lead the pursuit and presentation teams in the anticipation of potential questions from the client and prepare concise, well-informed, and strategic responses.
• Incorporate feedback from internal rehearsals to improve the presentation content, design, and delivery.
• Prepare supporting documentation, such as handouts or leave-behind materials, to reinforce key messages and provide additional information to the client.
• Work with the pursuit team to ensure follow-up with the client after the presentation to address any remaining questions or concerns or prepare and submit any additional information required.
• Conduct post-mortem reviews to assess the effectiveness of the presentation strategy, identify lessons learned, and identify areas for improvement in future client presentations.
• Ensure that all marketing materials produced meet the company's quality standards.
• Review content for accuracy, completeness, and relevance, i.e., all pursuit content, project descriptions, and other content to ensure it meets the needs of the target audience and accurately represents the company's capabilities.
• Provide peer reviews to other pursuits to ensure quality and compliance.
• Collect feedback from internal stakeholders and partners, analyze performance metrics, and identify areas for improvement in marketing materials and processes for continuous improvement.
• Establish schedules and track the progress of projects and initiatives, ensuring timely completion.
• Develop proposal/presentation plans and timelines, in collaboration with pursuit team members and other stakeholders.
• Assign tasks, set priorities, and manage/monitor deadlines to ensure smooth project execution.
• Communicate project status updates, risks, and issues to stakeholders and management.
• Conduct post-project reviews to evaluate performance, identify lessons learned, and implement improvements for future projects.
• Lead the development of more strategic marketing collateral, including brochures, pitch presentations, and case studies.
• Lead the design and production of marketing materials or coordinate with external vendors or assigned internal resources.
• Ensure branding consistency across all marketing materials and communications.
• Conduct regular audits to verify the accuracy, completeness, and consistency of data, and making necessary corrections or updates as needed, in partnership with Strategic Content team members.
• Cultivate and maintain positive relationships with team members, interdepartmental partners, and internal clients/stakeholders.
• Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for skill development and career advancement.
• Cultivate a supportive and inclusive work environment, promoting diversity, equity, and inclusion initiatives within the team.
• Foster a culture of innovation and continuous learning, encouraging creativity, experimentation, and knowledge sharing among team members.

MINIMUM SKILLS OR EXPERIENCE REQUIREMENTS:

• Bachelor's degree in marketing, communications, English, business/professional writing, journalism, or a related field is required.
• 8 to 10 years of relevant experience in the AEC industry is required.
• Minimum of three (3) years of experience in a team leadership role with demonstrated experience in leading and managing teams effectively.
• Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work effectively under pressure in a fast-paced environment.
• Meticulous attention to detail to ensure accuracy and consistency in marketing materials, proposals, and client communications.
• Familiarity with brand and style guidelines and the ability to maintain brand consistency across various deliverables.
• Proficiency in Adobe Creative Suite (primarily InDesign) and Microsoft Office Suite (primarily PowerPoint) to create visually appealing marketing materials, presentations, and proposals utilizing branded templates.
• Strong interpersonal and communication skills, both written and verbal, to effectively collaborate with internal teams, clients, vendors, and other stakeholders.
• Ability to work collaboratively as part of a marketing team, as well as independently with minimal supervision, demonstrating flexibility, adaptability, and a positive attitude.
• Strong problem-solving skills to address process challenges, overcome obstacles, and find creative solutions that meet project objective; ability to ask for help and leverage resources.
• Proven ability to train and develop talent within the team and provide mentorship, coaching, and opportunities for growth to enable team members to reach their full potential and contribute to overall team success.
• Exemplify unwavering accountability in executing assigned duties and responsibilities.
• Ability and willingness to travel.

SUMMARY OF BENEFITS:

This role is eligible for the following benefits:  medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership.  Voluntary benefits include additional term life insurance, long term care insurance, critical illness and accidental injury insurance, pet insurance, legal plan, identity theft protection, and other voluntary benefit options.