Skill required: Marketing Operations - Social Media Strategies
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design • 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies • Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization • Bachelors degree, MBA Marketing will be an added advantage • Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities • Excellent organization and time management skills to complete tasks on time. • Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) • Excellent analytical skills with ability to mine data The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines – as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements.
What are we looking for? •Social Media Marketing Campaigns •Social Media CRM •Paid Social Campaign Management
Roles and Responsibilities: Responsibilities: • Participating with the brainstorming, organization and development of social media opportunities • Educating coworkers from other disciplines on our social media capabilities and experience • Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies • Supervising and leading production resources on social media projects • Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media • Maintaining expertise on emerging social trends and technologies • Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns • Recommend new strategies based on data and testing • Experience in Audience research, audience building and ad creation • Excellent knowledge of Instagram ads manager and other social media best practices • Knowledge on responding to comments, compile campaigns and create content for Instagram • Organize hypotheses and recommendations for enhancing campaign performance • Understanding of Google Analytics and Google Tag Manager is a plus • Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications

Any Graduation

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