Job Summary

Reporting to the Senior Manager, Marketing, this role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market — a key audience group driving business growth across the Greater Bay Area and broader China region. The position collaborates closely with Strategy, Product, Consumer Engagement, Co‑marketing, and various Lines of Business to develop and deliver integrated marketing programs that resonate across Mainland China’s fast-evolving digital landscape.

Job Responsibilities:

Social Media & Content Planning

• Maintain, plan, and execute social media strategies for Mainland China inbound audiences.
• Lead always‑on content planning, commercial exposure opportunities, and daily operations across Mainland social platforms.
• Conduct data analysis and performance reviews to optimize content effectiveness.

Creative Ideation & Integrated Activation

• Ideate, articulate, and lead marketing activation initiatives across digital, social, advertising, partnerships, KOL management, and events.
• Guide creative development across agency and internal teams to ensure market‑relevant storytelling and asset quality.

Cross Department Communications Support

• Support communication and content needs for various Lines of Business.
• Leverage and manage creative assets to ensure consistency and alignment with brand standards.

Budget & Governance

• Manage budget planning and ensure all programs follow administrative, documentation, and audit processes.
• Provide timely reporting and ensure compliance with internal guidelines.

Requirements

• University degree in Communications, Marketing, or related disciplines preferred.
• Minimum 7 years of relevant marketing experience, preferably in social media activation, digital marketing, or integrated communications.
• Proven experience in Mainland China marketing, with strong understanding of local consumer behavior and digital trends.
• In-depth knowledge and technical expertise across Mainland China platforms: WeChat, Weibo, Xiaohongshu (RED), Douyin, Tmall (content and brand operations).
• Strong understanding of content creation, visual storytelling, short‑video formats, and asset development requirements for Mainland China platforms.
• Experience using analytics tools such as Qiangua, Lingxi, Yuntu and Xingtu.
• Experience developing and executing multichannel marketing campaigns (online + offline) is preferred.
• Strong writing, presentation, and storytelling skills; ability to communicate clearly and convincingly.
• Proficiency in spoken and written English; native Mandarin speaker preferred.
• Strong business mindset, analytical capability, and creativity in solving marketing challenges.
• Highly motivated, results-oriented, and able to work under pressure to meet tight deadlines.
• Excellent collaboration skills when working with internal teams, agencies, and platform representatives.

HKProfessional #LI-AI1