The opportunity

We are looking for an innovative and curious paid digital media specialist to join our dynamic and team and help us in our digital marketing transformation journey. We welcome those who see an opportunity to change the way digital marketing is executed in the industry and has the drive and talent to make it happen.

As a pivotal member of the team, you will collaborate closely with different teams from brand, propositions, and growth marketing, to spearhead the development and execution of comprehensive digital marketing campaigns. Your expertise will be instrumental in engaging diverse audiences across multiple platforms. This is an exciting opportunity to make a significant impact on the Manulife brand and contribute to our corporate social responsibility initiatives.

The role is expected to work closely with the brand, propositions, and growth marketing teams to drive performance through the marketing funnel, for Manulife Philippines, Manulife China Bank Life, and Manulife Investment Management.

Individual Accountabilities:

• Participate in brainstorms and help develop ideas for all marketing campaigns
• Assist in marketing activities by demonstrating expertise in various areas
• Liaise with external partners to execute campaigns
• Help plan and execute initiatives to reach the target audience through appropriate channels (social media, display ads, etc.)
• Analyzes digital marketing data (reach, traffic, brand lift, etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Ensure data sanitation and tracking is in place for all digital assets

Key Shared Accountabilities:

• Track and optimize the performance of campaigns in partnership with local teams and cross-functional regional teams.
• Management and implementation of E2E and paid media dashboards
• Budget management and monitoring

How will you create impact?

The role directly impacts our Digital Lead Acquisition program by driving the right intermediary KPIs. The role reports to the Head of Brand, Content, & Digital who reports to the Philippines CMO.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Required Qualifications:

• The candidate should have at least 3-4 years of experience in Digital Marketing, specializing in one or more of the following channels: DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads, and Meta Ads.
• 1-2 years of experience in digital media planning and buying (including inventory/audience research, competitor research and 1st-party data analysis) is required.
• Exceptional analytical skills with the ability to measure, report, and optimize campaign performance against KPIs and ROI.
• Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
• Extensive understanding of digital media platforms and relevant metrics.
• Strong data analysis skills (e.g. Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) to understand campaign performance, optimizations and improvement areas.
• Strong understanding of digital marketing and proven experience working with such teams to connect content to a company’s digital marketing activity.
• Strong organization skills to effectively manage budget and campaign calendar.
• Fluent in both written and spoken English.

Preferred Qualifications:

• Google Analytics or Adobe Analytics platform experience/certification is a plus.
• Certifications across Google Marketing Platform and analytics platforms are a bonus.
• Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Hybrid