JOB SUMMARY:

The Extended Stay Commercial Initiatives Manager supports the development, coordination, and delivery of commercial initiatives that drive performance across the Extended Stay segment. Operating as an individual contributor, this role partners closely with cross‑functional teams—including Centers of Excellence, Franchise Performance, Brand Activation, E‑commerce, Loyalty, and Distribution—to help design, test, and implement initiatives that improve segment revenue and operational efficiency.

While this is not a managerial role, the position leads initiatives and workstreams by coordinating stakeholders, managing timelines, facilitating alignment, and ensuring successful execution of defined commercial programs. The role requires strong analytical capabilities, structured project management, and the ability to translate data and business needs into actionable recommendations. Work typically involves moderately complex initiatives with impact at the departmental or segment level, completed with regular guidance and support from the Director of Extended Stay Commercial Strategy.

The ideal candidate is a collaborative problem‑solver who can manage multiple priorities, synthesize insights, support decision‑making processes, and help commercial teams execute effectively in a matrixed environment.

RESPONSIBILITIES:

Commercial Initiatives Development

• Apply a structured, data‑informed approach to identify opportunities that support revenue growth and/or operational efficiency improvements across the Extended Stay segment.

• Lead defined initiative workstreams, managing scope, timelines, documentation, and alignment with cross‑functional partners while escalating risks or issues as needed.

• Assist in designing commercial initiatives by gathering business requirements, coordinating input from subject‑matter experts, and ensuring proposals reflect operational realities and franchisee considerations.

• Collaborate with E‑commerce partners to enhance how Extended Stay offerings show up within digital customer journeys, including website content, booking flows, merchandising placement, and conversion‑focused testing.

• Engage with Sales teams to improve the effectiveness and efficiency of outbound prospecting capabilities through better access to data and enhanced lead prioritization.

• Partner with Loyalty teams to evaluate long‑stay guest needs and contribute insights to the development of enhanced benefits, communications, and value propositions.

• Coordinate with Distribution teams to support activation of new channels or optimizations within existing channels that expand reach for Extended Stay properties.

• Contribute to the creation of initiative success metrics (KPIs) by assisting with metric definition, performance logic, and reporting structure; ensure alignment of performance indicators with broader Extended Stay commercial goals.

Commercial Initiatives Implementation & Management

• Support initiative pilots and segment‑wide rollouts by coordinating meetings, timelines, communications, field feedback loops, and documentation of requirements and outcomes.

• Lead defined implementation components or phases, ensuring work is executed on schedule and in alignment with cross‑functional expectations.

• Conduct structured analysis to validate pilot learnings, assess initiative performance, and identify next‑step recommendations; escalate findings that may impact scope, timeline, or broader commercial strategy.

• Prepare clear and organized dashboards, summary reports, and presentations that translate data into meaningful insights for stakeholders and leadership.

• Assist in building repeatable evaluation frameworks and templates that improve initiative consistency and reduce friction in future rollouts.

• Facilitate cross‑functional working sessions to ensure alignment on goals, status, risks, and resource needs across internal partners and field‑facing teams.

• Gather qualitative and quantitative feedback from Franchise Performance teams and franchisees to help refine initiatives and ensure practical applicability across properties.

• Contribute to decision‑making materials used for enterprise prioritization, resource allocation, and cross‑departmental alignment.

QUALIFICATIONS:

Employment Experience

• 2–4 years of experience in a commercial function such as Sales, Marketing, Distribution, Revenue Management, Digital/E‑commerce, or Business Strategy. Hospitality or franchised experience preferred.

• Experience managing small‑scale projects or coordinating components of larger projects, including timelines, deliverables, and stakeholder alignment.

• Experience working in a corporate or matrixed environment with exposure to cross‑functional collaboration.

• Consulting background a plus.

• Prior exposure to Extended Stay products, long‑stay guests, or relevant commercial concepts preferred.

Technical Skills

• Proficient in Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook.

• Comfortable with data analysis and dashboard interpretation; ability to apply insights to business recommendations.

• Experience with project management tools or methodologies preferred; formal certifications (e.g., PMP) are helpful but not required.

Additional Skills & Competencies

• Strong organizational and project‑coordination skills; able to manage multiple workstreams with guidance from leadership.

• Demonstrates analytical thinking and the ability to translate data into structured findings and business implications.

• Strong communication skills, including the ability to prepare clear, concise, and visually compelling materials for various audiences.

• Comfort working in a fast‑paced, evolving environment with shifting priorities; able to adapt with support from leadership.

• Collaboratively influences cross‑functional peers and subject‑matter experts; able to facilitate alignment even without authority.

• Relationship‑builder who can partner effectively across teams and maintain a customer‑oriented mindset toward franchisees and internal stakeholders.

• Demonstrates a growth mindset, actively seeks feedback, and pursues opportunities to improve personal skills and business outcomes.

Education Requirements

• Bachelor’s degree in Business, Marketing, Hospitality, Strategy, Economics, or related field required.

• MBA or master’s degree is a plus but not required.

SALARY RANGE:

The salary range for this position is $99,088 - $117,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). 

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

WORK LOCATION:

This position is based onsite at our Pike & Rose headquarters in North Bethesda, Maryland. Candidates must be able to commit to a hybrid work schedule, working four days per week onsite and one day per week remotely from their home office.

NOTE:

We do not provide relocation assistance or sponsorship assistance for this role.