Boundless Inc., part of Yahoo Inc (headquartered in the U.S.), is a trusted marketing and advertising partner empowering global companies to succeed in the Japanese market. With multilingual teams spanning key regions worldwide, we deliver end-to-end solutions driven by deep local insights and a global perspective.

Senior Account Lead, LINE Official Account (English & Japanese)

Boundless Inc., part of Yahoo Inc (headquartered in the U.S.), is a trusted marketing and advertising partner empowering global companies to succeed in the Japanese market. With multilingual teams spanning key regions worldwide, we deliver end-to-end solutions driven by deep local insights and a global perspective.

Position Mission:
To provide marketing solutions utilizing LINE Official Account (LINE OA) for global clients within the Japanese market.

The mission of this position goes beyond mere tool operation. You are expected to deeply understand the marketing strategies of the global clients, localize them into Japan's unique LINE ecosystem, and lead the entire process—from planning to execution and analysis—thereby contributing to the client's business growth in the Japanese market.

This position requires both strategic thinking and hands-on execution.

Responsibilities:

As the primary of contact for global clients, you will lead the following operations end-to-end:

Strategic Planning & Proposal:

• Identify client business challenges and global campaigns to plan and propose LINE OA strategies tailored to the Japanese market.
• Design full-funnel planning, from friend acquisition initiatives and message delivery to CRM.

Account Design & Creative Direction:

• Design Rich Menus, automated response messages, and segmented delivery workflows.
• Localize global assets (images and videos) for the Japanese market and manage creative quality control.

Delivery Operations & Project Management:

• Develop delivery schedules and oversee the execution of messaging operations.
• Coordinate with and direct internal departments and external partners/vendors.

Reporting & Data Analysis:

• Analyze performance data (open rates, CTR, CVR, etc.) and create regular reports.
• Execute the PDCA cycle based on data insights and propose improvements for future initiatives.

Global Communication:

• Conduct negotiations in English with global clients and facilitate regular meetings.
• Act as a bridge to logically explain Japan-specific LINE specifications and market characteristics in English, ensuring client understanding.

 

Required Skills & Experience:

• 3+ years of practical experience in operating and consulting for LINE OA.

• Deep proficiency in using the LINE Official Account Manager.

• A proven track record of success in friend acquisition strategies, segmented messaging, and Rich Menu optimization.

• Bilingual Proficiency (Native Level/Business Level in both Japanese and English)

• Fundamental knowledge of Digital Marketing: Experience in KPI design, understanding of marketing funnels, and basics of web analytics.

Preferred Skills & Experience

• Experience in Account Management at an advertising agency or enterprise company.

• Team management or leadership experience.

Desired Person

• Proactiveness & Flexibility: 

• Someone with a startup mindset who can think flexibly and act proactively in a fast-paced environment.

Solution Oriented: 

• Someone skilled at diving deep into business challenges and proposing effective solutions to resolve complex issues.

Ownership:

• Someone who takes full responsibility for their domain and executes tasks with meticulous attention to detail.

Cross-Cultural Bridge: 

• Someone who understands differences in business culture, not just language, and builds trust through smooth and effective communication.

User First: 

• Someone who considers not only the client's requests but always prioritizes the optimal experience for the "end-users (Friends)" beyond the client.

Boundless is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Boundless, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.